With hundreds of millions of blogs in the world today, the focus shouldn’t be able just creating content. With that many sites out there already, there is a very good that whatever you were just about to write about, is already out there. Instead, you need to focus on the core of your site, the type of content that brings value to it and how you can further establish the reach and credibility of your brand.
In this article, we are going to be taking a look at seven things you should consider before publishing that next article on your site. Each of these factors will not only improve the content you produce, but also the quality and engagement with your audience as well. Remember, real people are coming to your site because they are looking for something — it’s your job to provide it to them.
7 Blog Content Factors You Need to Consider
You most likely already have a blog of your own, if not click here and I will walk you through the process of how to get one up and running in the next 20 minutes. For everyone else, run through the list below and see how many of these key points you consider before clicking the ‘publish’ button on your site.
1 – Does this content provide any real value?
It’s a silly question, but you would be surprised how many people publish content on their site just for the sake of putting something out there. If you have a real site with real visitors coming to it, you need to provide real value. You can easily tell if your content is good or not based on how well it reads and related to it’s topic.
For example, if you came across a site with the same article you just wrote — would you want to read it?
2 – What this topic already discussed online?
As mentioned at the top of this article, it’s very hard to write about something that wasn’t already written about. However, what you can do is write it better and provide more value. A great way to do this is to look at the top sites ranking in Google for whatever it is you are writing about, then site them as examples and before sure to provide even more value and content then they are. This should help you also rank higher in the search results, as Google loves longer content.
3 – What this article written for SEO of a real person?
Combining the previous two points… is your site content providing value or was it written just to rank in the search results? The correct answer is that it should be for both, but not noticeable to the average person reading the content on your site.
Google isn’t stupid. In the past you could stuff keywords into your articles and rank, but that no longer works. What works today is providing the best value possible, getting social shares and more links back to your site.
In the recent discussion about digital marketing by DSG, they had the following to say on their blog:
The truth is, blogging is one of the most valuable SEO techniques to use these days. In the first place, it helps you publish lots of good content that your audience is looking for — leveraged correctly, this content will get your site ranked on page one. Secondly, consistent blogging means you’re updating your website regularly, meaning that you’re adding another page once a month, week, or even day! That literally tells Google: “Hey, look at us! We’re working really hard here, so come and check us out!”And guess what? That’s what Google will do — it will check your website more frequently to crawl and index new pages. If your content is good, and people love it, then those pages could be ranking at the top of SERPs. Pretty cool, huh?
In short, write for your audience and not for search engines — but also write in a way Google will see value in your SEO and content as well.
4 – How can I share this content with its target audience?
Getting people to find your content and share it with their audience is one of the best ways to increase traffic to your site. To do this effectively, you will need to know who your exact audience is — such as age, gender, location and interests.
By knowing this information, not only can you better cater the content to who is reading it, but you can also share it with others who might find value in it as well. The best way to approach this is to tag it when sharing it social media, posting your content to relevant forums and guest blog posting on other relevant sites.
Each of these methods are great for increasing traffic back to your site, while also reaching out to know audiences who are already looking at relevant content.
5 – How can I bring more awareness and shareability to my content?
It’s one thing to publish content to your site, it’s another to actually get people to keep coming back to your site. There are many ways to accomplish this, such as organic search rankings, social media and getting creative with your content. All social sharing and links back to your site help with getting more traffic, so make sure you have social sharing buttons set up on your site and that you do focus on link building from time to time.
A good example of this would be in our make money blogging article where we have over 2,000 words of text, but we also went above and beyond by also creating an infographic for the article. This allows you to easily reference back to your site with infographic exposure on other sites, while also bringing a more visually appealing look to your content.
Another great way to make sure your site brings focus to its content, is to make sure you have a website design by Quikclicks. No matter if you have a static website, a blog or even an ecommerce site, be sure to remove all unnecessary distractions and make it easy for your audience to share your content. Include social sharing buttons at the top and bottom of all posts, and if you can even using a plugin like “Floating Social Bar” to have it follow the user as they read through your content as well.
6 – Do I have a monetization plan in place so I can make money with my content?
Speaking of making money with a blog, that’s what many bloggers are struggling with today. This all goes back to providing value with your content and knowing who your niche audience is. Without knowing these answers, how are you supposed to monetize your site.
Once you know who is coming to your site and why, you can then start serving relevant affiliate offers to your audience. A good example of this would be if you made a site all about completing online surveys for cash. A great way to monetize the site would be to add survey affiliate links, which would then compensate you for every new signup you send to their sites. Amazon.com also has an affiliate program, which means you can make money off anyone you send to their site who ends up making a purchase.
7 – Did I provide my audience with a call-to-action or let them leave my site?
At the end of the day, the reason why we all create content is because we want people to come to our site. Did you know that 7 out of 10 people will never come back to your site? It’s true — and it was reported by the team over at OptinMonster.
So what does this mean? It means you need to have a call to action or something in place so you can get users to keep coming back to your site. This can be as simple as setting up a mailing list, using content upgrades, popup windows or redirecting your audience to a final lead generation form.
No matter what you do… just don’t let your audience read your content and then leave.
It’s All About Your Site Content
After running through the list above, you should now understand why content creation is so important. Even more important than the content you create, is the promotion you do for it afterwards. It’s much easier to promote something that provides real value and that you can put your name to, so make sure you only create the best of content for your site.