Blogging for your business/brand is an intelligent move when it comes to doing the best in terms of your business marketing decisions. A sure-shot way of reaching out to your audience in the entirety of your intentions, blogging makes sure that you approach your target audience in a manner they best perceive. Touted to expose your brand to potential customers, Business blogging should be your business mantra for 2018.
As stated by a report, 6 out of 10 online marketers believe that blogging has helped them gain customers. Another report talks about how the 36% of all the Fortune 500 companies have blogs. All these reports emphasize even more on the importance of running a Business blog for your brand. If your business doesn’t have one yet, you are running out of time and missing great opportunities.
However, if you are looking to develop a website or business blog for your brand and have no idea about the blueprint to follow, the guide furnished in this blog post will be of huge help. Keep reading if you want to set up your own business blog and begin tapping the opportunity of conversions as they happen.
Choose the right publishing platform
Before you start blogging for your business, it is very important to figure out the apt publishing platform that might be best suited to your business type. With a plethora of options available in the online market such as WordPress, Wix, Blogger, Medium, Tumblr, Squarespace etc., you need to make a well-balanced choice.
The right choice of the blogging platform will depend upon the industry requirements such as what kind of features you wish to see in your blog. You can either choose to get a new domain for your brand’s blog or list it as a sub-page onto your brand’s website. However, we recommend the latter one. The right choice of this publishing platform will ensure that you don’t have to struggle with the technical aspects of the online platform, its web design, and composure.
Great content, always
A good blog only comes up when you fulfill the promise of delivering only the best of content for your online blog audience. This content has to be relevant, original, free of plagiarism, and have the tenacity to provide a unique offering to the audience.
When it is about Business blogging, you can go ahead and blog about your products and services, talk about the recent releases, put up a video tutorial with a detailed text description and every other thing that you can do to promote your brand.
Visually powered content
Your blog design and content structure must be such that it can furnish visually powered blog so that constructing a story for your brand’s reputation can come easy. Visual elements such as videos, infographics, graphs, charts, animation, slideshows etc. are better able to engage the audience when compared to the old-school text-only blogs. Make it a point to make your blog aesthetically pleasing to look at, yet seamless to navigate through.
Hiring expert bloggers
Letting experts deal with certain stuff isn’t extravagant; especially, when it is about your business decisions. Similarly, when you are business blogging, the right use of terminology and adherence to industry standards is a must in order to not underperform or over-perform as per the audience’s expectations. Since blogging has a creative streak to it, you can invest in an expert blogger (depending on the size of your business) to get things done.
Short and simple
The online audience has quite a lot of online content to consume. Hence, ensuring that your content finds their time and attention span would require additional efforts. The best you could do about that is to draft consumable content that engages your audience and not overwhelm them with random stuff. This consumable content is short, precise, and on point; not beating around the bush.
Using bulleted points, composing the draft into five or more short paragraphs, highlighting the necessary text are some of the smart draft composition moves. As you move ahead and learn more about creating smart content that really sells, you will gradually learn to keep your blog short and simple, yet impactful.
Paid promotion yet organic approach
While you are investing efforts into blogging for your business, you must consider paid promotion over several social platforms. Some online marketers argue that paid promotion hardly does any good for the conversion of the leads in the long run which we beg to differ from. A smart paid promotion strategy will always define the target audience and make sure that it’s outreach is amplified for the people who really want to read or listen about the particular brand or the industry.
Based on the standing of your business, your marketing team should be able to pull off a smart promotion campaign for the specific product/service so that it does not land as ‘Spam’ in most of the user inboxes.
Observing the competition
A rather old-school move, you must always be on a lookout for the business opportunities that are being seized by your industry counterparts or competitors to their brand’s benefit. However, we do not recommend being heavily inspired by them in your online marketing decisions. A dash of careful speculation and a balanced outlook on the outcome can help you take the right business blogging decisions.
Regularly scheduled posting
A great business blog is regular and uniform. If you are setting up a blog for your business, you must make sure that you have planned well in advance of the kind of content your blog will come up for its audience. This will entail brainstorming and pondering over the most certain topics that will find a space on your business blog and the ones that deserve your audience’s time. Once you have started, be punctual and don’t disappoint the audience with a missed publishing date.
Search engine visibility
Your business blog will have no takers if people have a hard time finding it on the Internet. This is when ‘Search Engine Optimization’ comes into the scene. You must optimize your blog’s content so that it appears well on the search engine result pages (SERPs) and it must also rank well. Hiring an SEO expert and an SEO blogger can help you accomplish that.
Your blog must find a place on all the social media channels of your business/brand. This will let people easily come across whatever you have been posting on it and hence, amplify the blog outreach. Once you have made a fresh post, always share it via all social media channels.
Making sure that the blog is up and running, 24*7
The most important follow-up after all these steps is to ensure maximum uptime for your brand’s business blog. Only when your blog is online 24*7 without any downtime, it will able to cater to your visitors’ requests and help you expand your brand’s visibility. To ensure that, you must always swear by the best web hosting options so that your blog is up on the server, always.
Conclusion: How to Find Success in the Business World of Blogging
There is definitely a lot more to talk about when it comes to educating the online seekers about Business Blogging. A rather extensive marketing concept, business blogging will come to you as you go and implementing it and following the latest blogging trends. With the chunk of the guide furnished above, we hope that you will be able to launch a great blog for your business at the earliest.