It is ideal for people, brands, and companies to promote through Instagram. This is one of the social media accounts that people can use if they want to build their social media and online presence. There are some very popular Instagram stars that make millions of dollars every year. They also manage to get endorsements, businesses, and so much more.

There are about 800 million Instagram users all over the world who check out their accounts. How will you get even a fraction of these users and potential followers to check your own account? There are some people who would like to get famous super fast so they try to pay for bots in order to increase their number of followers as well as the comments and likes on their Instagram photo. This may impress some people but not building a following organically can be bad for you and your brand image.

How are you going to use Instagram like a social media expert then? These are just some of the things that you can do:

• Make an effort to research.

You need to know who are the people that you want to gain as Instagram followers. Let us say that you are highly interested in fashion. You want other people who will check out your fashion sense. They may try to emulate you too. Your power to influence them will depend on your expertise in providing posts that they will find interesting.

• Do not try to act like a celebrity.

A brand or an influencer will be different from a celebrity. If you are a brand, people will follow you because they are interested in what you can offer or what you can represent. Celebrities, on the other hand, can post the things that they want and people will just like their photos regardless of whether they post something totally unrelated to them like mud.

• Create a post that can make people think or become inspired.

You can always create posts that people will find valuable. For example, you can post about the latest store that you have discovered for all of your formal wear needs. There are some things that people want to know and they sometimes resort to social media to find the information that they need. You can also share information about the countries or areas that you have traveled to recently. People who are interested will surely appreciate it.

• Connect with other people like you.

You know what they say. It will not be possible to rise up on your own. No matter how subtle, you would need the help of others to pull you up. Why not team up with other influencers? The people who follow you can get to know more about them. Their followers will get to know you better too. It can be a win-win situation for both of you.

• Do not just pick things because they are trendy.

This is one of the mistakes that non-experts do. They try to do everything that is on-trend. Your personality may be one of your greatest traits if you want to become Instagram-famous. You do not want to become known as someone who does things just because it is popular. You want to show who you truly are as this can make you more relatable.

When you manage to use Instagram properly, you can be assured that the number of followers that you currently have will surely increase.

Are You Ready To Take Your Instagram Account to the Next Level?

You should now have a much better understanding on what it takes to create a professional Instagram account, while also growing your online following and reach in the process.

It’s not just about your follower count and reach size, but also the value offered from your account to your followers. It’s much better to have 100 loyal followers that actually buy from you, versus having 100,000 random people that really don’t care about your account.

In addition to having an online following, you should also be building out your own content and websites as well.

Don’t know how to start a blog? Click here to learn in detail what you need to do.

With the world quickly moving toward the mobile market and with 4.78 billion users expected to use mobile almost exclusively by 2020, it has become even more critical to make sure you are marketing to your mobile customers.

When planning your video ad campaigns, it’s essential to keep your mobile audience in mind. Think about how you use your own mobile devices, where you are when you use them, and how you interact with your device while on the go.

MicroLearning is a new concept that has surfaced over the past few months due to the increased interest in using mobile devices. Web designers and online eCommerce business owners may benefit from this recent interest in Micro Learning.

MicroLearning is tied into “gamification,” which takes a “fun” approach to various activities that you can do online. This can be used to appeal to both your customer base as well as your employees. Technical knowledge can be communicated through this technique, and it increases the engagement level of your visitors.

The Importance of Motivation and Attention

Motivation is something that has been studied for decades by psychologists. Business owners and company marketing specialists also need to understand motivation because it determines what makes people want to purchase their products. Motivation is difficult to grasp sometimes because you have to get inside the mind of the people who are visiting your pages. Since you never know who will come along, you cannot expect to figure everyone out. All that matters is that you understand your target audience well enough to produce motivational and engaging video content that will inspire them to take action on your CTA (call-to-action).

When you have interesting video content, you are more likely to attract internet users who will connect with your brand. This is how you add value to your online video content through your content strategy. If they view your content as interesting or valuable to them, they will be more likely to interact with your brand and to stick around long enough to take action and increase your conversion rates.

This is where MicroLearning sets in. Creating small “micro” activities such as games and projects that users can do appeals to mobile users because they are already used to doing tasks like this on their mobile phones and devices.

Other Advantages to MicroLearning on Mobile Devices

MicroLearning creates individual learning because it is a personal experience for the user that they do alone. This can become a part of your customer journey that you set up for the audience in your target market. There is immediate feedback and the learner is aware of their own marketing success, which puts them in a positive mood. This may also result in more sales since people make shopping decisions mainly because of more emotive responses after watching videos.

Other Aspects of Mobile Engagement

MicroLearning is just one type of mobile engagement that you could tap into as an eCommerce owner. As the mobile audience continues to grow over the next few years, there will be more interest in developing applications for mobile users as well as tools that mobile users will want to use.

The more helpful you can become on your sites with products or services that save mobile users time or money, this can also become a big plus for your business.

Mobile Stats for 2019

Let’s take a look at the mobile stats for engagement as compared to desktop stats.

Stat #1

Up to 70% of web traffic happens on mobile devices, according to CIODive.

Stat #2

Up to 57% of all U.S. traffic online comes from smartphones and mobile tablet devices. (BrightEdge)

Stat #3

Did you know that about 60% of consumers now check their email on their phones rather than sitting at a desktop? This is an important change because, in the past, people tended to sit at their desktops to check emails. Around 75% of Americans say they now use their phones to check email instead of desktops.

Stat #4

BrightEdge publication also reported in 2017 that over half of all U.S. consumers reported using their smartphone devices to find new brands and product. This is also an interesting statistic and reminds the eCommerce owner of how important it is to make their brand presence appealing to mobile users and to keep the UX high within the mobile platform.

Desktop Stats

With the Desktop slowly but surely looking like a dinosaur that may soon be an endangered species, there are still certain situations that require the use of a desktop. Video production software, large gaming applications, and program that require a large amount of speed and space will still need a desktop to run properly.

Additionally, office applications such as Powerpoint, though they can be performed on tablets or phones, will still find a place on the Desktop because of the higher degree of control that the user has in this platform.

As you can tell from this infographic on Desktop user stats, Desktop computers are losing the war, but they did increase in 2018 back up to 42%. The latest stats in 2019, however, reveal another slight decline in favor of mobile.

To get a true feel for the trends regarding desktop v. mobile, you should read the entire report on mobile vs. desktop traffic for 2019, as reported by StoneTemple.com. In their report, they also had the following findings.

• In 2018, 58% of site visits were from mobile devices.
• Mobile devices made up 42% of total time spent online.
• Mobile Bounce Rate came in at 50%.

Will there ever come a day when Desktops are no more? Perhaps. But like the turntable, the VHS recorder, or the Model T, no doubt there will still be some around.

Still, you have to market to the majority first, so business owners must keep in mind the shift to mobile is apparent and is becoming more evident every day. Therefore, business owners must focus on them as their primary audience when setting up any advertising or marketing plan.

In today’s world, with mobile quickly taking center stage as the primary means of communicating, visiting social media, and downloading videos, it is crucial to keep mobile users in mind at all times.

Google’s Video Algorithms

Another important reason to focus on mobile users is the fact that Google requires this, too, to rank. In their most recent algorithm updates, they stated that mobile-friendliness and high-quality content were the most important aspects of a page.

Additionally, it’s important to note that Google ranks pages with video as much higher than pages without video. Video is indexed separately, allowing people to find the content from YouTube and other search engines, as well as Google.

Conclusion

It’s clear that mobile users are leading desktop users in the race for internet traffic. That being said, there is still a need for desktops for certain office or creative applications that cannot be done on mobile devices.

That being said, the future looks brightest for mobile, so plan your internet traffic and lead generation campaigns accordingly!

Tal Melenboim is a leading expert in influencer marketing. He has recently developed a new project called Zoe Dvir, which will significantly increase the ROI of influencer campaigns.

Tal Melenboim is Reinventing Influencer Marketing in a Stellar Way

Tal Melenboim is a pioneer in the field of influencer marketing. He developed a new project called Zoe Dvir. This is a boutique influencer marketing agency that creates Instagram personas for customers in various industries.

The digital advertising industry has evolved significantly since the turn-of-the-century. In recent years, one of the biggest trends is the emergence of influencer marketing. Although the ROI of influencer marketing is difficult to measure, available data indicates that it is significantly higher than most other marketing channels. A podcast by Convince and Convert showed that the ROI of influencer marketing is 1,000% higher than traditional display advertising.

Marketers around the world are coming to terms with the substantial benefits of influencer marketing. A study from Linqia showed an astounding 39% of marketers said they were planning to increase spending on their influencer campaigns. By contrast, only 5% intended to decrease their influencer marketing budgets. There will be a strong demand for Zoe Dvir services, as interest in influencer marketing continues to grow.

As marketers become more invested in influencer marketing, they are exploring new ways to refine their strategies. They have discovered that Instagram is the best social network. In fact, 92% of marketers prioritize investing in influencer marketing campaigns on Instagram over those of any other network.

How does the strategy Tal Melenboim created work?

Tal Melenboim uses computer generated images to create influencer accounts. Each account caters to a different industry. Here are some of the benefits of this approach.

Tal Melenboim has developed an efficient and cost-effective approach with Zoe Dvir.

The most important aspect of any influencer marketing campaign is the reach and credibility of the influencer accounts. A majority of influencer marketing agencies forge relationships with prominent bloggers and users on major social networking sites. This tends to be a costly strategy, because these influencers recognize the authority of their brand and charge accordingly.

Tal Melenboim came to the realization that it is much more cost-effective to build his own proprietary Instagram accounts from scratch. He developed a novel strategy with Zoe Dvir, which relies on computer generated images.

Computer generated images are personas that are developed with computer generation technology. Since the agency can create Instagram accounts with computer-generated images, they don’t need to pay exorbitant fees to third-party Instagram users.

They retain full control of the influencer marketing funnel

Agencies that provide traditional influencer marketing services are at the mercy of the influencers they work with. As we mentioned above, they often need to pay premium fees for sponsored posts. However, this is not even the biggest drawback, which Tal Melenboim has addressed with the Zoe Dvir project.

Even if agencies are willing to pay influencers to promote their clients, they are still going to face other uncertainties. Some of these challenges include:

• Instagram influencers might have their own hangups about working with certain types of companies. Even if these companies are not controversial, it can be frustrating to hear that an influencer won’t partner with them. The approach that Tal Melenboim developed makes it easier for companies to connect with a reliable influencer.
• Influencers might choose to abandon social media at any time. Nothing would be more frustrating than to have an ongoing, profitable partnership with an influencer that suddenly decides to delete their account overnight. Tal Melenboim is able to assure his clients that his influencers won’t disappear, so he can guarantee that their content will be posted.
• The brand of a third-party influencer is going to be a lot more fluid. They typically see their social media platform as an extension of their own personality, just as much or even more than their professional brand. They might engage in behavior that diminishes their credibility or causes them to lose followers, such as posting obnoxious binge drinking pictures or expressing controversial political positions. This means that the intrinsic value of their brand is much more volatile. That is not always a good thing.
• You are going to be on their schedule. Your agency might be paying them a large amount of money, but they might still schedule content weeks later.

Agencies like Zoe Dvir that retain ownership of their influencer accounts have much more autonomy. Tal Melenboim can guarantee his clients that sponsored content will be posted within a reasonable timeframe. He also has much greater control of the direction of the brand, because he won’t be mixing personal and potentially controversial perspectives with their content.

Engagement can be as high or even higher than with traditional influencer accounts

It is easy to see how using computer generated images with Zoe Dvir is much more cost-effective than reaching out to real-life Instagram influencers. You can create content more quickly and easily. You also don’t need to dedicate a massive budget to compensating third-party Instagram users.

However, it is easy to see why many marketers would still be skeptical of this approach. Their most obvious concern is that accounts with computer generated images might not be as engaging.

While it is easy to see the basis for this concern, it is not supported by actual data. Empirical data from Instagram account shows that they can be just as engaging.  Take a look at the most popular virtual Instagram model, lilmiquela. The engagement rate with this account is 27.3% higher than the average engagement rate of accounts with real-life models with similar appearances and follower demographics.

Since engagement rates with virtual Instagram users are relatively high and the costs of developing them are significantly lower, the ROI of using Zoe Dvir can be exceptional.

Tal Melenboim can reach a global audience with Zoe Dvir

Influencer marketing agencies are going global. They are working with brands all over the world to help them expand their reach. Unfortunately, some influencers focus on creating content that is only relevant to local followers in their own region.

Tal Melenboim has taken a different approach with Zoe Dvir. He has created influencer accounts that have much broader messages. This makes it easy to optimize content for brands all over the world.

By now, it’s been clearly proved that Instagram isn’t something of a wet squib. It has exploded on the social media scene like a big bomb, and gone on to become one of the fastest growing social networks. All kinds of product-based businesses and influencers from across industries are leveraging this social platform to drive momentum among their audiences and boost sales.

The speed at which Instagram is growing, you can expect it to get even bigger in the years to come. If you conduct commerce on the internet, you must include this social network in your marketing plan.

But once you’ve joined Instagram, the real challenge that stares you in the face is the growth of followers and engagement. After all, Instagram is also social media and you can’t hope to achieve success on it without making an strenuous endeavor in the right direction. If you don’t want to get caught up in a never-ending loop of trying hard to climb uphill (competing against industry rivals), you should definitely invest in a tool which would automate the whole process.

That’s exactly where Meteora comes in!

What is Meteora?

Meteora is a powerful Instagram account management software which helps all kinds of businesses and influencers build an engaged following, grow sales and build brand credibility through automation.

Using this tool, you can easily create an ecosystem which, in turn, naturally propels your brand and establishes long-term customer relationships. Whether you’re an Amazon seller, Shopify seller or belong to just any industry, you can use Meteora to quickly market your products and boost your sales – while having complete peace of mind. This Instagram account management tool has been meticulously developed to take the pain out of social media marketing.

The Anatomy of a Meteora Campaign

The main purpose of using Meteora is to boost sales on Instagram. The tool has all the inbuilt features and techniques to automate much of the engagement and interaction that you need to create on Instagram to market and sell your products. Through the use of Meteora, your Instagram following increases automatically, while also offering the ability to block fake followers. You don’t have to like, follow or comment on social posts yourself because Meteora does it all for you while you sit back and watch your audience grow and see your prospects turn into paying customers. At any time, you can access the Meteora dashboard and check out the performance of your Instagram campaign.

All you need to do is tell Meteora the kind of audience you seek and the tool will give you the matching parameters to set up.

Audience Targeting:

Meteora offers four ways to target an audience – location, event, competitor and hashtag. If you want to target people based on your interest in a specific niche, hashtag targeting is what you need. Likewise, you can also target on the basis of a particular location, event or a competitor. Next, you can define all the parameters to fine-tune your targeting.

Messaging:

Now, that you’ve described the audience you’re looking for, it’s time to set how you’d like to interact with them. While setting up the parameters, you can refine the messaging as well. If you want to follow an Instagram user who interacted with one of your posts, Meteora helps you do that. You can also pre-write a comment and save it so that Meteora will automatically post it for your in response to a user’s comment. You can write these comments in advance based on the day of the week, location etc. You can also reword your comments anytime.

Key Data and Metrics:

Once your campaign has been executed, the data will start to come in. As you review the data, you’ll get a better sense of how the entire campaign is working. Based on the initial data of your campaign, you can refine your targeting further for better results. The reporting screen will keep you up-to-date at all times about the overall performance of your campaign. You’ll know how many likes and follows have been completed. You’ll find out how many fake Instagram followers have been blocked. The live feed on the dashboard will present a quick picture of what’s happening with your Instagram account in real time.

Meteora Pricing Plan

To suit different needs, Meteora offers three different pricing plans.

Basic [$49/mo]:

If you’re just starting out with Meteora, this is the plan you should probably pick up. The plan includes all engagement types, location targeting and hashtag targeting. Using this plan, you can grow your Instagram account by 25-55 new followers on a daily basis along with dedicated support.

Premium [$99/mo]:

This plan is a high recommend for savvy marketers. Some highlights of this plan include unlimited targeting (location, hashtag, event, competitor), fake follower avoidance etc. On account of higher suitability for a wide range of serious online marketers, this pricing plan is the most popular on Meteora. Choose this plan to grow your Instagram on a big scale.

Pro Setup [$249/mo]:

This is the best of all. With this plan, you’ll have a world-class team at hand to support your Instagram growth. Key features of this plan include direct message interactions, Google AI sentiment detection, algorithm-based target optimization, one on one target set up with an expert etc. This plan is a surefire choice, if you plan to make it big in market.

In addition to these plans, Meteora also has in store bulk pricing offers. If you’re a marketing agency, you should feel free to get in touch with the customer care team of Meteora to negotiate a great deal.

So, Are You Ready to Grow with Meteora?

Over 25 million businesses are already using Instagram to expand the reach of their products and grow their sales. If you plan to hit Instagram with a bang and do better than most other businesses with the least effort, Meteora is the tool you need. Automate all of your Instagram marketing and get ready to watch your follower engagement grow and your product sales shoot up quickly.

“How can I get visitors to explore the rest of my site?” All Bloggers want visitors to spend more time on their site. But most visitors aren’t going to enter your website from the homepage.

Google brings them to the page that is most relevant to their search. This article will show you how to maximize the time readers spend on your blog using WordPress breadcrumbs.

Rather than give them the chance to leave, make a trail back to your homepage. This will encourage them to explore other products and pages. Breadcrumbs give the customer another tool to find what they are looking for.

Start ranking higher in Google today by adding website breadcrumbs to your blog now.

What are Breadcrumbs?

WordPress Breadcrumbs organize the pages of your site like a filing system. Similar content will all be under the same category. Google prefers well-organized pages that make searches easy. The better organized your site is the higher it will rank.

Making it easy for your customers to spend time on your site is why you need breadcrumbs navigation. WordPress gives you the freedom to organize your breadcrumbs in a way that fits your site best. Location-based crumbs are best for rerouting your visitors to your homepage.

Attribute-based crumbs are best for showing related products. History-based crumbs let your viewers toggle between pages without using the back button. Keeping your readers on your site tells search engines that your content is relevant.

Why Use WordPress Breadcrumbs?

The biggest reason to add breadcrumbs is for Google. Search engines use breadcrumbs to navigate your site like a reader. Breadcrumbs add structure to your site. When your breadcrumb trail shows up in search results, customers can go right to the page they need.

Breadcrumbs make the layout of your site easier to navigate. Beginners will sometimes organize breadcrumbs in a way that doesn’t make sense. Avoid these mistakes when adding breadcrumbs to your site.

Breadcrumbing Website Mistakes

Beginners often organize their pages into the wrong categories. Sometimes a page could be under more than one category. Connecting your content to irrelevant information is frustrating for readers.

Confused visitors will leave when they see that your content is not what they are looking for.

If your navigation bar already tells your user where they are, don’t double down with breadcrumbs. Breadcrumbs are secondary to your navigation bar. A navigation bar that tells a user where they are and how to find other pages is the first priority.

Your breadcrumbs should continue where your navigation bar leaves off. If your navigation bar says “men’s shirts”, your breadcrumb trail will list brands.

You can see a perfect example of this in action on the Best Buy website, or any of your favorite ecommerce or shopping sites.

Have a Professional Add WordPress Breadcrumbs to Your Blog Today

If your blog has a lot of pages, it is going to need WordPress breadcrumbs. If a potential customer doesn’t find what they need, don’t let them go back to google and find a competitor’s site.

Don’t worry if you’re too busy to add another feature to your site. Contact a professional website developer today to start adding breadcrumbs to your website.

Growing your website or social media following as a blogger feels challenging when you’re not sure what to do on the social media platform of your choosing. Sure, you post quality content and original content, but that alone doesn’t translate into the number of followers you’re looking for.

What can you do when you’re trying to attract more Tumblr followers and don’t know how to get started? Do you need to resign yourself to paid advertising to promote your Tumblr account, or is there another method for success on this blogging platform?

Learn more about some of the best ways to get out there and find your followers.

1. Tags Make a Difference in the Tumblr Universe

Hashtags are used in other popular social media platforms, such as Twitter and Instagram. Tumblr makes it easy for you to insert hashtags, simply by putting the chosen word(s) in the tag section.

From there, it automatically adds the hashtag.

Think about what your users look for when you’re uploading and posting a picture, meme, or entry on your Tumblr. Use catchy words or phrases wisely that capture that.

While it’s helpful to include generalized tags, adding specific ones in as a tactic can make it easier for folks to find you and connect right away. Strategic tagging increases the likelihood of gaining new followers on your Tumblr account.

2. Follow Others Who Share Your Niche

Consider what kind of niche your Tumblr blog focuses on. Perhaps it’s about beaches in the United States or maybe it has to do with German Shepherd dogs.

Whatever your niche, find others who are blogging about the same things you do and follow them. You could get noticed, get a shoutout, and have the chance to gain new friends and like-minded followers.

It doesn’t matter if you’re creating a business or just want to blog about a subject; having a niche makes it easier for people to discover you and consider you an expert or an influencer in the field.

3. Never Underestimate the Power of Reblogging

If you have a Twitter profile, you’ll know that a reblog and a retweet are pretty similar. You repost someone else’s Tumblr entry, meme or picture, showing that they are the ones who initially blogged it.

This gives credit to the original poster while it helps you attract and get followers on Tumblr. People see that you recognize others within the same industry and that you appreciate what they have to say.

4. Get a Domain Name

If you’ve haven’t already, it’s time to get a domain name. Having one makes it easier for folks to remember, thereby increasing your odds of getting more Tumblr followers.

Purchasing one enables you to snatch up your domain before someone else does. Unsure what domain name to get? Learn more about these handy domain name generators that make the process easier for you.

5. Invite a Follower to Talk to You

Never underestimate the importance of building a rapport with your audience. People love to voice their opinions and give their thoughts.

When you invite them to do so on your Tumblr, you’re likely to spark engagement and discussion. This increases follower numbers and can help your Tumblr grow in popularity.

Ask viewers a question or invite them to give you their thoughts on a post or picture, and see how this changes engagement.

Discover More on Gaining Tumblr Followers

If you’re looking for ways to gain new Tumblr followers, there’s plenty of ways to do so while spending little, if any, money. Making people feel included and keeping it easy for them to find you are the best ways to start.

If you’re looking for other ways to grow your blog with social media, we’re here to help. Check out our post on using Instagram and increase traffic and new viewers.