Content marketing offers brands a perfect opportunity to get on the board and sound ‘reachable’. Popular marketing approach in the current scenario involves persuasive and compelling approach and this is a technique that is quickly catching among the brand promoters all across the world. Now content marketing may sound like stepping into a real challenge for a lot of marketers out there but in reality, it is immense fun and the exploration is worth the effort. It’s all about the creativity and the best approach put in place which makes any content marketing strategy “likeable”. Power of content marketing can’t be ignored and hence it makes sense to understand what and how a content marketing strategy should be created so that it sounds genuine and likeable.
Here are some points worth taking a look at in order to understand how and what draws people to any content marketing campaign without much unnecessary fussing. Things must usually start with a personal connection and, rest that are required are mentioned below.
It is important to create content marketing strategies that aim to produce useful, meaningful and informative contents. If they are entertaining and engaging, it is always a plus. The focus should also be on educating as well as informing the audience on a much deeper level. If this is not happening, viewership is naturally going to suffer big time. QuickSprout has offered a fairly simple idea of an ideal content marketing by creating this awesome infographic – Advanced Guide To Content Marketing.
It is natural for humans to get engaged in contents that are entertaining as the flavour of humour has a magic that resonates well with most of the audiences today. If the content has the ability to ‘connect’ with the readers in the form of entertainment then the readers know, it was always worth their time and effort. It is then when the content begins to ‘sound’ digestible which is almost like half the game won. A successful content marketing strategy must aim at content production that encourages people to share and spread the word due to its entertainment factor. Jay Soriano of SorianoMedia sums it up precisely in the following few words – “if you are not writing engaging and entertaining content, you are not doing any marketing at all”.
Relevancy is one of the most obvious keys for unlocking the secret of success in the content marketing industry. Contents must be channel specific and must be suitable and sound appropriate at the same time. However, removing and making changes in the important parts of your content to suit a particular channel makes less sense in most of the scenarios.
People are usually fond of patterns. Most of them want to fetch information and get them right away without expecting many surprises. Consistency is crucial because if brands change too often, user engagement is bound to suffer. The same goes with the tone as well as the voice and both call for consistency. Falling into a misleading cycle of multiple personalities can pose threats to the future of your content marketing campaign and success of the same may then appear to be a distant dream. Frequency of changes should be controlled before it’s too late and starts creating annoyance. In such cases, content might look unpredictable.
It is always good to let the audiences know what actually the brand or a particularly entity or business thinks like. It is good to have an opinion and flaunt it with care as it builds the image of the brand promoting or professing an idea. Adding context to the content should not happen with fear in mind as it is meant to be a flawless deal that demands being artistic.
Content strategy has always been a buzz that requires the right implementation and proper treatment of the ‘matter’ that can’t go without dedication and careful analysis. When everything gets into place, nothing with a content marketing strategy can go wrong. It’s bound to be ‘likeable’!