Creating a blog can be a great way to build your business. However, it can be taxing at times. One of the biggest challenges is consistently creating great content.
The process does get easier over time. Getting started can be intimidating at first, but once you get the hang of things you will start to see some impressive results. However, the amount of work involved isn’t going to decline, as long as you keep your blog.
You need to make the process more manageable by breaking things down into simpler steps. You should also try to make things more efficient by handling these processes in batches. Scheduling content is a great way to do this. However, there are some common mistakes that people make when scheduling content, which you will need to watch out for.
Grasping the Benefits of Scheduling Content
Creating great content is essential for engaging with visitors. You need to make sure that the content that you are putting out is interesting, thought-provoking and optimized for SEO and social media. Readers are going to expect content to be published regularly, so you are going to want to have a system for delivering it on time. Fortunately, WordPress and other CMS platforms have content scheduling systems that you can use.
Here are some tips to make sure content is scheduled properly.
Start with a Content Calendar
Once you have your website up and running and have established a blog host you wish to use, then you need to start producing content each month and produce a content calendar. You need to start by organizing your content and prioritize the topics that you want to focus on.
You will need to be highly organized. Fortunately, there are some great tools that you can use. Google Docs, Airtable and CoSchedule are great options for managing your future content. Your entire team should have access to these tools.
Decide How Frequently You Should Publish Content
How often should you produce new content? That depends on your goals and your audience’s expectations. HubSpot recommends writing at least 16 blog posts every month. You could increase your traffic (and revenue) by 550% publishing at this rate, as opposed to only once a week.
Assign Sufficient Resources to Your Content Development Strategy
Producing content will require time and man hours. You are going to need to determine the following:
- How many posts you are going to produce?
- How much time you are going to dedicate to each post
- If you have a team writing your content, decide who is going to write each post
- Who is going to be responsible for creating each post (it is best to assign topics to people that are best qualified to produce them)?
Devising a consistent blog schedule is essential for the growth of your blog, just choose a cycle that works best for you and try to stick to it.
Make Sure Content Will be Topical When Published
Content needs to be able to inspire, spark interest or provoke a response. Therefore, you need to think about what your readers want to read and come up with a range of topics you know will satisfy your existing readers as well as entice new readers to your blogs. When you are doing this, you must consider the relevance of the content when it will be published – not just how great it will be when you first write it.
This means that you are going to need to factor for seasonal trends and probable events that are going to affect the reception of your content before scheduling it.
When creating content, you should consider the other content that is available on the Internet. Keep in mind that a new blog post in your industry could be a great starting point for your own content. However, it may be stale in a few months and people might not even think about it.
You need to keep this in mind when scheduling content that you wrote in response to other blog posts or videos you found online. It might be best to publish those articles right away if they are written about other online content.
When you are planning on scheduling content into the future, you should schedule evergreen posts instead.
Think About Topics that People Will Always Be Talking About
Some topics never go out of style. Creating blog posts about these issues can be a great idea if you need content that will be scheduled months in advance.
This is a strategy that bloggers that write about developments in the real estate industry are able to follow. Are there new properties coming to market that everyone is talking about on social media? Are there any changes in legislating surrounding the property market and the way people buy and invest? These questions are great sources of inspiration as you know there is interest behind these blog posts already. People will still be searching for information about these topics for months or years down the road.
If you are trying to create evergreen content, begin by brainstorming ideas. What are the most frequently asked questions people ask? How can you answer them in your blog post? One tip is to keep a notebook with you, so you can jot down any ideas when you are on the go, alternatively start making notes on your phone.
One of the best sources of inspiration is to look at other similar blogs that share the same subject matters as you. Observe what works well for them and what you would change about their content if you were to do it your way.
This is something else that we have seen work well with real estate bloggers. Numerous property investment companies use a blog as a way of marketing their services and developments to their readers. A perfect example of this can be see with RW Invest, who have opted for a buy to let news section on their website as a way of showcasing their content. This is a great idea if you plan to start your own property blog as it allows easy navigation around your site as well as helping to categorize your content.
Find powerful images
When you are scheduling content for the future, it can be easy to get lazy about it. You might feel that you don’t need to make sure that your blog post looks perfect, because it won’t show up for weeks or months. You may tell yourself that you will go back and tweak things later, but you obviously won’t get around to it.
One mistake, bloggers make is not including great images before scheduling their posts. Sourcing relevant images is part of creating content, as images are a crucial component in producing eye-catching content. When choosing images for your blog, find those that will spark the most interest, but be careful not to use copyrighted material. You may wish to create your own infographic material that will be unique to you. If you design these with your logo on or a link to your blog, if it ends up getting shared across social media platforms, or other websites use it to support their content, then your blog is gaining free exposure which is a great marketing strategy for promotion.