Starting a mailing list for your blog is one of the best decisions you can possibly make. While we all know that content is king and it’s the driving force behind why people come to your site, the sad truth is that the majority of your content won’t fully be read… and most site visitors will never come back.
Why you ask? Simple… there is just way too much information on the internet and people will forget to come back to your site.
The good news, however, is that there is a solution — which is to set up a mailing list.
With a mailing list you can grab the email address of visitors that come to your site and get them to keep coming back for more time and time again. It’s also a lot easier to setup than you might think.
In this article, we are going to take a look at the GetResponse email marketing and list hosting solution while also covering the many different ways you can start using emails to increase traffic and revenue from your blog. If you aren’t collecting emails with your blog right now, you will be by the end of this article!
What is GetResponse and Why Do You Need It?
GetResponse is a list hosting and email marketing platform that makes it easy for site owners to collect data from their users, and then follow up to them through mailing lists. The company already has over 350,000 customers, while also being used in over 180 different countries around the world — collectively reaching over 1 billion users every month.
While there are other list hosting companies to choose from, GetResponse has established themselves as leader in this space because of their easy to use platform and improved delivery rates. Such features built within GetResponse include their email creator, autoresponder series, landing pages and even webinar marketing solutions.
As a site owner or blogger, the ultimate goal is to increase traffic and revenue month over month. While content creation and search optimization are two of the biggest factors for accomplishing this, if you aren’t relying on email marketing and building a mailing list, you are ultimately killing your chances for long term success.
For this reason, a common saying in the world of online marketing is “the money is in the list”.
Think of it like this. You already have a website or blog with 100 articles on the site, all of which are already ranking in Google and pulling in traffic from the search results. This is fine, but what is happening to your audience after they read your content and leave your site? They are likely never coming back again.
If you had a mailing list in place, you could be requesting their email address and sending newsletters, promotions, coupons, new articles or anything you like to them through email.
To further stress the importance of a mailing list, let’s think about the numbers you could be missing out on. If you site is getting 1,000 visitors per day, that’s 365,000 visitors per year. If you added a mailing list popup window to your site and was able to convert only 6% (which is definitely attainable) of your audience to your mailing list, that’s a crazy 20,000 people on your mailing list — basically for free!
Through the use of GetResponse, all of this is possibly and it only takes a few minutes to setup. Let’s now look at some of the many different features built within their list hosting and marketing platform.
Starting a Mailing List with GetResponse
The idea of setting up a mailing list for your website or blog might sound complicating, but it’s not. In the past, it would be a headache to set up, as you would need to mess around with HTML coding, design software, and FTP to upload everything to the internet. That was the old days of the internet… now everything is super easy thanks to advanced platforms and services like GetResponse.
In fact, it’s so easy to setup a mailing list with GetResponse, over 350,000 people already have!
As a customer of GetResponse, you will have access to a lot more features and services than just building a mailing list. No matter what it is you are trying to do, GetResponse has you covered with their online support, video tutorials and tech support team.
Setting up a mailing list for your site through GetResponse is very easy, and you could probably figure it out on your own if you logged into your account and used their setup wizard. However, instead of walking you through the process with a bunch of screenshots and text, I’m going to let the GetResponse team show you every step of the process in this short video below.
In addition to setting up your mailing list and getting the subscribe form live on your site, you can also setup autoresponder series (follow up emails), completely customize the look and feel of your email templates, customize your subscribe forms and even add popup subscribe forms to increase signup amounts. All of which can be done without having to mess around with any coding.
GetResponse: More than Just Newsletter
Having a mailing list for your site is nice, but also having access to email marketing and tracking tools that multi-million dollar companies use is even better! That’s exactly what you get when you become a member of GetResponse.
Here are just a few of the many features built within GetResponse.
- Email Creator – Create beautiful email templates that are fully responsive on all devices.
- Autoresponders – Convert your leads into valuable customers through follow-up email series.
- Landing Pages – Create, publish and host beautiful, high‑converting landing pages – in minutes.
- Webinars – Increase conversions and engagement rates with a complete webinar marketing solution.
- Real Time Tracking – Know exactly how many emails are being delivered, clicked and opened.
- iStock Photos – Gain access to over 1,000+ premium images from one of the internet’s top image sites.
- Social Media Integration – Collect user information through social media sites like Twitter and Facebook.
As you can see in the image above, GetResponse has a lot to offer outside of just newsletters and email marketing. The real power and opportunity that lies within their platform is when you put your email marketing efforts to work and start utilizing the internal tracking and split testing features GetResponse has to offer.
No matter if you are trying to setup a mailing list for the first time, or create a detailed autoresponder series with email tracking, the GetResponse support team is accessible at all hours of the day(through email, phone or chat support) to help you with whatever it is you may need.
How Much Does GetResponse Cost?
While the value of a mailing list is priceless, you don’t want to blow the bank trying to get one setup. GetResponse knows this all too well, and one of the biggest reasons for their massive success is the pricing plans they have available through their site. Instead of charging insane prices and only catering to multi-million dollar companies, they’ve been able to provide access to their list hosting and email marketing platform based off their needs of their users.
Plans start as low as $15 per month, which would allow you to build up a mailing list of 1,000 subscribers. Once you pass that 1,000 mark, you could then upgrade your account to their “Pro” plan at $49/month — which is also their most popular plan, allowing for up to 5,000 subscribers.
Another great benefit of GetResponse is that they don’t lock you into any long-term contracts or cancellation fees. This means you can try them out for 30-days and if you feel the service isn’t right for you, simply close your account.
You can see a detailed breakdown of GetResponse’s different pricing plans below, along with the many features included in each.
As a site owner or blogger, your audience means everything. If you aren’t currently building a mailing list to bring users back to your site or convert them into paying customers… you are missing out big time!
I’ve only scratched the service of what is possible through GetResponse and having a mailing list of your own. Now it’s time for you to take action and see for yourself.