If you write well-thought SEO-optimized posts but get fewer click-throughs than you deserve, you must be missing something important. It may be the case that your great posts have commonplace titles that just fail to grab users’ attention. Today, we’ll talk about improving the effectiveness of your WordPress post titles and getting all those clicks your insightful content deserves.
While the choice of a WordPress theme determines whether newcomers get the hang of your website or ditch it, your WordPress post title choice determines whether users get to see your website and your posts or bypass them lured by other more engrossing titles. It’s not hard to conclude that WordPress post titles are very important. That’s why coining a gem title becomes an art in itself. To master it, you’ve got to equip yourself with comprehensive recommendations that we bring to you below.
#1: Make It Riveting
Judging a blog post by its title is a new-gen incarnation of ‘judging a book by its cover’. Coining a riveting post title that makes it through mediocrity is a gateway to getting more clicks and views for your content. Here’s a couple of tried-and-tested tactics that help you make an eye-catching title that engrosses once seen:
- Sprinkle your title with some uncommon and emotional language. Such words as ‘great’, ‘best’ and ‘awesome’ aren’t the ones that stir the interest of cherished Interned audience anymore. To intrigue, your readers-to-be, cast standard wording aside and come up with more exquisite and piquant word choice. At the same time, you’ve got to make sure that you include words that appeal to users’ emotions (better to the positive ones). For this, you may use superlatives or trigger words (we’ll discuss this later on).
For example, if you’re about to go for ’10 Great Reasons to Practice Yoga’, better change it to ’10 Compelling/Mind-boggling/Consummate Reasons to Practice Yoga’. This would be a more catchy option, wouldn’t it?
- Ignite the sense of exclusivity. Humans love being part of something exclusive and are eager to learn new ways to tap into superiority. Can you help them? If yes, hint upon this in your WordPress post title. Examples would be: ‘REVEALED: 19 Things to Know Before You Start a Blog’ or ’10 Secrets of the Best Converting CTA Buttons Unveiled’. Both titles suggest that you’re giving out some kind of a know-how that’s just one click away from the user.
- Create the sense of urgency. Pointing out certain time constraints in your title is a fireproof way to get more users click. So, if you’re running some kind of a time-sensitive promotion, take advantage of this by creating the sense of urgency. In this vein, transform the title: ‘How to Get Up to -70% on All Themes & Templates’ into ‘70% Discount on All Themes and Templates: 3 Days Only’.
- Show why your content is extraordinary. If your content is great, you should come up with the title that shows this. If your article is an all-encompassing lengthy read, call it ‘A Huge/King-Size/One-stop Guide On…’ to get everyone curious what’s inside. Transform the repetitive title ‘How to Start a Blog’ into ‘My 9,381-Word Guide on How to Start a Blog and Dominate Your Niche’ and users will immediately get that this is not a run-of-the-mill 1K-word article.
#2: Optimize Your WordPress Post Titles for SEO
Most importantly, you’ve got to get your title seen by potential readers. That’s why you have to optimize it for SEO. This takes completing a couple of steps:
- First of all, you have to determine the main keyword that you want your article to rank for. For this, you’ll have to resort to a keyword analyzer tool, e.g. Google Adwords Keyword tool, Ahrefs, Semrush, etc. There you have to analyze the keywords that apply to your article and find the one with high ‘Search volume’ and low competition. This is the keyword with the highest potential that you can freely employ as your main keyword for the article.
- Then, you’ll have to use it in your title without modifications. For more striking results, you can utilize the main keyword ‘+’ one of the additional keywords in your blog title. In this case, it’s important to ensure that the main keyword comes first and the second one appears after it.
- Let’s see an example. Let’s say, you have the main key phrase ‘Free Material Design UI Kit’ and secondary keywords such as ‘Free Kits’ and ‘Icon Sets’. You can get this all into your title with the main keyword coming first. The resulting title ‘Free Material Design UI Kit 2018: Top 40+ Free Kits and Icon Sets’ is a treat both for crawlers and readers in search for the ultimate collection of fresh tools. Well, you nailed it, didn’t you?
- When it comes to ranking for long-tail keywords (e.g. ‘Search Engine Optimization Los Angeles’), the only simple trick is using these keywords in your titles without a single modification. Something like ‘Search Engine Optimization Los Angeles: Top 10 Agencies To Consult’ will be just fine to let you tap into the potential of highly specific keywords, for which the competition is low.
#3: Make Sure Your Title Matches Article Content
On the quest for a winning article title, you shouldn’t get far away from what your content is about. First of all, you’ve got to make sure that the main keyword used in the title gets the largest number of reiterations throughout the article and reflects its topic. Secondly, you’ve got to make sure you cover the topic that your title suggests and refrain from lengthy diversions. Such approach ensures that users don’t feel tricked into reading your article that fails to deliver what it promises.
#4: Use Numbers or Trigger Words
These are numbers that have endless potential to drive clicks. Users adore lists as this suggests that they’ll get hands on a well-structured article that lists certain items. Adding a number as a prefix or suffix is a bulletproof way to stir curiosity and drive readers in. Moreover, numbers make a great caption per se, without making you invent a lot on top. Just compare:
- ‘Cats are Great Companions’ sounds unimpressive
- while ’19 Reasons Why Cats Are Great Companions’ is way better.
- To top it off, sprinkle some emotion words in as suggested in Tip #1 and you’ll get a perfect title: ‘19 Surprising Reasons Why Cats Make Brilliant Companions’. Good job!
Undoubtedly, not all of your articles should be turned into lists. If a number doesn’t seem to fit the content, you can employ trigger words to get users interested. These are the following words:
Trigger words help you highlight what is the question that you look into in your article is. They do a great job igniting the curiosity and getting more readers into reading your post. Some examples of titles with trigger words come below:
- ’Master the Art of Branding: How to Design an Outstanding Logo’
- ’Why Your Website Should Speak Mother-tongues with WPML-ready WordPress themes’
- ’Why Fonts Matter: Insights to UX and Typography’
#5: Use Headline Analyzers
Forging inimitable WordPress post titles, you aren’t supposed to struggle all alone. There are great tools that can help you cope with the task. Below you’ll find some suggestions that are absolutely free to use:
- Coschedule’s Headline Analyzer
- Hemingway Sharethrough
- SEOPressor’s Title Generator
- Blog Title Generator – BlogAbout by Impact
Headline analyzers do a great job calculating and visualizing the effectiveness of your WordPress post titles. Below comes the ‘Word Balance’ section of Coschedule Headline Analyzer’s results. They also check whether your title has the right number of characters (55 characters is the’ golden middle’) and words (up to 10 words is OK). Moreover, this analyzer highlights the words that a user catches when eye-scanning your title and lets you preview the title appearance in Google search results.
Congrats! Now you’re armored to write most compelling and effective WordPress post titles to get users in and solidify your popularity on the web.
Are there any other title creation tips that you deem effective? Do not hesitate to share them with others in the Comments section below. Your questions and remarks are also warmly welcomed.
Stay tuned for more!