Webinars have quickly become a dream come true for any marketers or brands that take advantage of them. Not only is it great for email collection and building a strong mailing list, it’s also pretty amazing for site conversions too. Webinars are all about engagement and audience participation.
For anyone who hasn’t been following the world of webinars, a lot has changed in the past year – specifically in reference to how easy and webinars are to set up, and the many ways they can be used to engage with attendees and further increase conversions.
With the global e-learning market being expected to grow from $176 billion in 2017 to reach $325 billion by 2025, the demand for online learning is huge. The best way to increase enrollment and grow your business, is through the use of free/paid online webinars.
Inspired by ClickMeeting’s latest release of a whole new set of tools and features for their users, we thought it would be a cool idea to give a five-step process on how to grow your business and brand through webinars today.
Sound like a good plan? Let’s get started!
1. Join a Webinar Solution Platform
When it comes to finding the right webinar platform to use, it’s a lot like web hosting for your site — as in, there are plenty of solutions out there to choose from, but they all vary based on features, costs, and real reviews and recommendations.
For the sake of saving time, let’s just use ClickMeeting as an example of a reliable webinar solution.
It also makes for a great example, as they allow new users to sign up for 30 days free, with no credit card required.
In either case, when signing up for a webinar provider, be sure to consider the following:
- Free trial to create/setup your account
- Ease of use for attendees to attend webinar
- Built in features and tools to engage with audience
- Costs of webinar solution access and attendee limits
- Available integrations with other business apps you already use
After you’ve taken a look around at the different options out there and have considered each of the data points above, you should then have a much better idea in reference to what direction you want to go with your webinar.
2. Create the Content for Your Webinar
After signing up for your account, it’s then time to play around with the platform and also make your first webinar event content.
In most cases, when running a webinar, it’s often live video or presentation slides that were created in Microsoft PowerPoint or Google Slides. The good news here is, if you already have marketing and sales pitch presentations built out, then you can start running your webinar relatively quickly, as most of the work is already done.
When you are ready to start playing around with the date, setup and content for your webinar, this can all easily be done right through the webinar platform. You can see an example of how this would look on ClickMeeting in the screenshot below.
No matter how you host your webinar or the type of content you plan to offer, make sure it’s of value and that you’ve had a couple run-throughs by yourself to get comfortable and also have an idea on how long your webinar will last.
3. Start Building a Mailing List with Webinar Registration
With your webinar solution and content now in place, it’s time to start thinking about when you will launch your event and how you are going to get people to attend.
Assuming that you already have a blog or mailing list, you will definitely want to start sharing your webinar sign up landing pages in both. It’s also important to keep promoting and reminding your audience through social media as well.
If ClickMeeting is your platform of choice, then you can easily embed the “webinar room,” including the gated registration experience, on your own website, which not only provides you with more analytics and retargeting capabilities – it also keeps your audience in the same branded domain when they clickthrough, for minimal “context switching” friction.
When someone joins your webinar event, they can also be added to a new (or existing) mailing list segment as well. However, there are plenty of ways you can approach this sign up process for your webinar.
The best, is often through a sales funnel process. You can see how this would all lay out properly through the visual chart below.
No matter if you use a straight registration page or a sales funnel, be sure to give something away for free in your webinar and have some great call to actions and headline in your ad copy. Both will increase the chances of someone signing up and staying through the end of the event.
Most webinars start with a problem their audience has, and then makes their way through to solving that problem and offering it as an up sell at the end of the webinar.
This whole process has become a whole lot easier with ClickMeeting’s new integration of in-webinar polls and popups with call-to-action (CTA) buttons.
4. Go Live with Your Webinar
By this point you’ve likely spent a lot of time and effort on the creation of your webinar, setting up the registration pages and getting as many subscribers to attend as possible.
Now, it’s time to start the webinar and get excited!
Assuming all goes well, after your webinar takes place, you should have a bunch of new leads and sales.
Here are some tips to remember while you are hosting your webinar:
- Start a little early and engage with anyone who is in the room
- Progress through your event slowly so everyone can follow – but not too slowly
- Try to maintain the flow of two-way engagement with the audience is key (these features help)
- Aim for around 45-90 minutes for your webinar
- If you have time, stick around to answer all questions at the end
5. Follow Up with Registrants and Attendees
Once your webinar has come to a close, it’s time to think back about how it went and to take some notes on your final thoughts. Did it run too short/long? Were people interested? What do the webinar analytics show you about dropoff points where you apparently lost people’s attention? Did it make you any money or grow your business?
These are all important questions to ask so you can keep improving in time.
However, your webinar process isn’t over yet.
It’s now time to consider the following last steps:
- Sending out a mailing to your attendees and thanking them
- Offer the ability for webinar sign ups to watch a replay
- Send out a few daily follow-up reminders to act on the offer that was pitched
- Run a retargeting campaign to webinar sign ups
- Manually email people who asked questions, querying them about any additional concerns they might have
To learn more about each of these steps, be sure to read this user guide.
Bonus Tip: Repeat the Process and Keep Improving
Last but not least… don’t forget to keep repeating the process and improving over time.
Some marketers and brands do webinars daily, weekly and monthly. It all comes down to the success of your webinars and how much it helps your bottom line.
Keep replicating the process and try to improve upon areas that you feel are work or could be improved to increase conversions.
Also, don’t be afraid to come out with new webinars or concept designs. I’m sure a good portion of your audience would love to learn from you on many different topics and learn more about yourself in the process.
Webinars are here to stay, and they are now also better than ever. Why not run one of your own today?