If you’re a blogger, it helps to sharpen your writing skills! There are also many different types of writing: analysis, comparison, evaluative, and persuasive, to name a few. You probably already use these types of writing pretty regularly, even if you do not realize you are doing it. The question may not be if you will use them but how well you can do it.
When you are writing a blog post, part of what you do is to persuade the reader that what you are writing is worth reading. This can happen in the first sentence as you are trying to gain the attention of the reader. Using convincing terms that persuade the reader to purchase a product from your business or an affiliate is important, too.
Some people have a gift in persuasive writing. If you’re a bit lacking in this department, never fear. Just follow these tips to sharpen up your ability to persuade, convince, and convert. And that means more sales for you!
1. Present a problem that the reader can relate to.– First, you have to show that there is a problem that your reader has that you understand. Building rapport and credibility with your readers and followers is paramount to converting customers.
2. Present a solution that you or your company can provide better than your competition.– The whole purpose of stating a problem is so that you can offer a solution. You should also focus on why your solution is best for your potential customers, without making comparisons with competitors in unethical ways.
3. List reasons, why purchasing your product or dealing with your business, is a smart choice.– When writing blog articles, it often helps to make a list of specifications or features that will assist customers to appreciate the quality or features of your items. Also, it’s better to list two or three high points and elaborate on then rather than to list too many without reliable descriptions and proofs.
4. Use customer testimonials.– Customer testimonials are similar to an “eyewitness” account of the value of your products, services, and brand. Use statements or videos showing happy clients who have purchased from you in the past and be sure to ask them to tell how your products or services have helped them. All of these things will go a long way toward convincing others that your brand has something worthy to offer that is better than that of your competition.
5. Provide video and other media to prove your point.– Media such as podcasts, video, infographics, photos, and more will help to emphasize your point and make your persuasive writing more convincing. People are visual so providing a visual proof of what you are talking about is a piece of evidence that will help you convince your target audience of your value.
These actionable tips and more are often found on some of the top writing and freelance marketing sites on the internet today. One such example can be found at https://smartwritingservice.com, which has a complete business focused around the concept of outsourcing and article writing for professional and educational use. While everyone would like to have the time to create original content of their own, it’s through these outsourced writing sites that more work can get published in a shorter amount of time.
Opinion vs. Persuasion in Content Writing
When it comes to writing content for your website or blog, it’s important to know the different types of writing styles out there. For example, on a personal blog, you would likely be writing in “opinion” form. However, if you were going to be writing a business or branding blog, the focus should instead be on “persuasive” writing styles.
You can see a visual example of the differences between the two through the infographic below, provided by Writing with Sharon. As you will notice, the big difference between the two is that opinion based writing is all about “Me”, as in the writer of the article, while persuasive writing is all about the “reader” and requires them to think about the written text and how it can change their mind on any given topic or matter.
Use these tips to increase your skill in persuasive writing. Also try using convincing terms such as “a great solution,” “time saver,” or other terms that catch the eye of people looking for answers to their problems.
With practice, you’ll improve your persuasive skills and watch your profits soar. If you don’t have a blog of your own already, be sure to walk through our how to start a blog guide and you will have a site of your own up and running in just a few minutes time.