Are you a blogger? Do you post information regularly on your blog that your readers react to and repost to other sites? Blogging is a potentially lucrative activity that many business owners have learned to use to generate passive income. The potential for residual and passive income is good, provided that you do the things necessary to create interest and passion for your topic.
Think of Your Blog as a Business
When you own a regular blog, you should think of your blog as a business. Even if you see the blog as only a side activity that brings in occasional income, you should tend to your blog as though it were one of the most important parts of your business income. This is the only way that you will ever see any serious income from your blogging venture.
Another thing you should remember is that, like any asset of your business, you need to protect it from security issues and third party infiltration. Many enemies of security these days hope to find an open loophole by which they can jump through to get what they can. This compromises the credibility of your blog and your business. So it is essential to find some solutions for protecting this important data.
Your credibility as a business owner and blogger are at stake when you put your private information out there for anyone to see. You should protect not only your physical office or workspace but also the content and the systems that you operate from. In this post, we will look at some ways that you can protect your blog and business from security problems.
How to Protect Your Blogging Business
The following are five ways that you can protect your blog from these sorts of security concerns and build a wall of protection around your business. You should utilize any of these they are appropriate for your blog and look into what they can do for you to protect your online presence and branding.
1. Choose a Reliable Hosting Solution
The first step you should take when securing your blogging business is to find a safe and secure hosting solution that you can count on to keep your data safe. Bluehost is an example of a hosting provider with a secure connection. They will host your WordPress or another type of blog on their site, and they provide excellent technical and customer support. Most hosting packages through their platform will also include automatic backups, quick and easy recovery or downloading of lost files, backup recovery files and more.
There are other reliable hosting solutions that you can research to compare and see which one is the best for your needs. Putting your security first is a top priority of a good hosting provider so look for companies that do this.
2. Protect Your Personal Information When Banking Online for Personal or Business Use
As much as we would all like to trust the security of other websites and blogs we visit, the same level of protection you might be using on your computer/site, likely isn’t the same everywhere else. Some sites will have better and worse protection, while others might not have any at all.
This is something that was recently pointed out in the State of Online Banking report, which talks about the numerous ways to protect your personal and financial information when banking online. This wasn’t limited to just your personal and local banking accounts, but also any loan providers and online credit cards/credit reports that you might be filling out online as well.
These types of protections are something we are seeing across a wide range of financial markets, even in the online loan and credit space as well. Some sites are even using it as a call to action on their lead generation forms to let their users know their customer information is protected and shared with various companies after they click submit. You can see an example of this in the statement below.
The Borrowers Protection Shield, or BPS, is a policy of total service protection we offer to all our clients who borrow from our lender network. Our Borrowers Protection is completely free of charge to anyone who takes a loan via our lender network. We work for our customers, not our lenders, and we want all our clients to receive the excellent level of service they deserve.
You can learn more about the process by visit various online financial sites that have forms on their sites, and also paying attention to the bullet points and call to actions in place.
The good news is that you can keep an eye out for websites and online forms that don’t have SSL installed, or the “SECURE” green icon displaying in your browser. Google will also start penalizing any sites that don’t make the move over to SSL, by pushing them down in the rankings or not displaying them in Google at all. In short, stay away from these sites and only submit personal information on trusted sites and brands you already know.
From a blogging and branding standpoint, there are many other ways to protect your personal and business information as well — such as limiting how much is out there, and how easy it is to access.
3. Enable WHOIS Privacy Protection on Domain Names
When you purchase a domain name, you have the option to include WHOIS privacy protection. Did you choose this option with your domain name? If not, you may want to go back to where you purchased your domain and add this protection. You can also go directly to the WHOIS site above to register your domain with them.
Side Note: With the recent addition of the GDPR, many web hosting providers and domain name registrars are now offering free privacy protection on domain names. This is due to the fact that most WHOIS searches will no longer share the personal information of the domain owners. This benefits the end domain owners by saving them money, and also protecting their information.
You are supposed to add this protection when you register your domain. What is does for your blog is that it hides your personal information from the public and this information becomes unsearchable in government or public websites. This will cut down considerably on the amount of spam you receive, and it will also protect your blog email and associated assets from being bombarded by third parties trying to get at your information.
Remember that you should protect your business name and blog URL as though it is a part of your brand and keep it safe from potential invaders. Others could use your information in malicious ways or ruin your reputation without you knowing it. Remember also that you do not know what type of invasion you could be a victim to, so you need to protect yourself from all of them. Guard your personal data at all times.
4. Register as an INC or LLC for Your Blog
Do you have your blog registered as an INC or LLC status? INC means “incorporated, ” and it allows you to operate your blog as a registered corporation that includes numerous legal and financial protections. If you plan to grow your business to a very significant status, you may want to consider this. An LLC means “limited liability company.” This status protects you from certain liabilities that you might experience as a result of your blog though it does not offer as many options as an INC status.
Another status you can file as a business owner is “sole proprietor.” In this case, the IRS does not distinguish between you and your business and you have no protections from litigation or other situations that you have with the other filing statuses. Partnerships look at it in the same way, but they involve more than one party. Look into the various business types and entities and decide which is best for you.
5. Get a PO Box or Separate Business Address
Many business owners use their same address for their business as they do their home address. But, even if you are a virtual business only, it’s a good idea to create some degrees of separation between your personal address and your business address. Getting a post office box for your business where physical mail is sent to a different place is one simple step that you can take if you do not have a physical business address that is different from your home.
Another option is simply getting a digital mailbox and viewing your mail using an app through an advanced technology-based virtual mail system. This is quickly becoming one of the preferred methods for location addresses and accepting mailings, as it not only provides you with a separate mailing address, you also get to keep and read all of your mail in digital format.
In a Nutshell: Your Blog is Your Business
Don’t forget that your blog is your business. Even if you have a successful online business that is separate and apart from your blog, your blog has the potential to increase your income and revenue and return on investment. So it should be treated as a viable business asset.
As such, you must protect it as a part of your company branding. Doing some or all of the things we mentioned in this post should set you on the right path to securing your blog, and it should give you peace of mind that you are protecting one of the most important aspects of your business presence online.