If only we could write it, and they would come. Starting a blog seems like a dream come true until you realize the work that goes into blogging for a living.
From the initial steps of needing to come up with an original domain name, setting up your web hosting plan, and then going live with WordPress to create content… you likely already have your hands full, and we didn’t even get to start writing content and blogging yet!
Throw content creation, monetization, and site promotion into the mix and then you really have a new project on your hands. However, with all of the right tools and effort in place, you can end up with something quite amazing in no time.
Blogs can be a creative way to combine talent and a career, but success (and an income) won’t come without taking some steps to draw and grow an audience. In order for all of this to take place, you need to not only understand how to create content, but also how to promote it, and then treat it like a real business.
To help with this process, be sure to take a moment to read through our seven keys that every content creator and blogger must apply when learning how to become a successful pro blogger.
1. Find (or Create) Your Niche
It can seem like everyone has a blog these days. What makes yours stand out from others? Why will people read your content over other similar bloggers in your area of expertise?
Before you begin writing, take some time to find your niche. What do you write? Who will find your content appealing? If you don’t fit neatly into one niche or another, create your own. Be sure you can find an audience for what you create.
2. Master Your Domain
Choosing the name for your blog website can be intimidating. It needs to describe your content while being catchy enough to attract readers.
In most cases, your website domain name should relate to your blog’s title. If possible, purchase a domain that is the title of your blog.
Avoid long or confusing domain names. When working to have a successful blog, it needs to be easy for people to type in your URL and land on your blog website. Make sure you also get a hosting package so your domain and content can go online.
3. Create Your Design
If your blog focuses on the written word, keep your blog design simple. Don’t distract from your written content with a cluttered or distracting page design.
Make it simple for visitors to read your posts and search for more of your content.
For any site owners that want to have a more personalized look and feel, be sure to explore your options with premium WordPress themes. Not only do they look great, they will also be fully optimized for mobile viewing and search rankings as well.
With a domain and website in place, you need content! Make sure each post relates to your niche. Get creative in the way you provide fresh content that relates to your overarching topic or area of expertise.
At the same time, focus your time and efforts on creating long form content that has thousands of words per article. By coming out with individuals articles with a lot of content and not the other way around, it will make the content promotion and backlink building process a whole lot easier.
Remember, content creation is the content of your site, but the promotion and traffic is the life line and blood.
Making money as a blogger requires consistent, fresh content to keep your readers coming back for more — but also an effective content marketing and social media strategy as well.
5. Add Advertisers and Subscribers
How do bloggers make money? It’s not enough to have interesting blog posts. You need to attract the attention of advertisers or paid subscribers.
Advertisers help support the free content you offer on your blog website. Paid subscribers are so invested in what you provide that they’re willing to pay for an additional layer of exclusive (or VIP) content.
No matter how you make money through your blog, be sure you learn how to track your income. This becomes important when it’s time to do your taxes!
Becoming a Successful Blogger Takes Time
On the internet, everything is possible. However, it’s going to take some serious time and effort to start from scratch and become a successful blogger.
The behind-the-scenes work to set find your audience and up your blog might not be fun, but these are critical steps when learning how to run a successful blog. You need to learn to crawl before you can walk, let alone run. This is the same analogy we all need to think about when starting a blog.
Just because it’s easy to start a blog, it doesn’t mean it’s going to be easy to find success. There are more than a billion active websites and blogs out there already creating content and fighting for the same traffic and SEO rankings that you are wishing for.
In order to find success, you need to have a blogging and business plan. Consider each of the data points and steps we’ve mentioned above, and then apply them to your own personal blogging efforts.