There’s a lot that goes into building a blog or website, isn’t there? You need to create the design, think about what your site will be about, include exciting graphics, videos, and other media, and connect it to your social media.
But there is another factor that is just as important: creating valid backlinks.
How vital is link-building to your websites and digital properties?
Whether you know it or not, it is one of the most critical actions that you can take to ensure that you improve your SEO while keeping your content relevant and interesting to your target audience.
Backlinks tell the search engines that your site is essential. When the web bots scroll your pages for fresh content or links, it scrolls the entire web. When it finds links, it will associate the link URL with your site and check for relevance and the number of links that are present. The more links that link back to your site, the higher you may be ranked. It is not the only factor in ranking. But it is an important one! Valid and relevant backlinks tell Google how popular your site is!
How to Build Backlinks
But how do you build links yourself so that your results will be what you need to be successful? If you research this topic in Google, you will find that you would need to create about 4,000-10,000 backlinks if you want to try to get on the first page of Google. Remember backlinks are links that are coming into your page from other sites and URLs. We are not talking about links that you are putting on your page to other sites. These are known as “internal links.”
Another word for backlinks is “external links.” These links come from other pages, including your own. So, while you don’t have a lot of control over these types of links, you do have some control. For example, you can link from your blogs, from your other pages on your website, and from your YouTube channel to your site. These would also be considered “backlinks.”
Google’s Take on Cross Promotions of Content
Google has stated that you are not going to be penalized for linking to your other content within your network of sites or web properties, provided that all links contain relevant content that is related to the topic or subject area.
If you have two different sites, for example, perhaps one on gardening and one on freelance writing, you should refrain from linking from the gardening site to the freelance writing site, since they are not related. Instead, have a blog addressing gardening that focuses on a particular type of flower or plant and link from that instead. This will keep your content relevant and prevent you from being penalized by Google.
Relevance has always been significant to Google from the very beginning. Going all the way back to 2003 or 2004 when Google first started issuing updates in their technology, they stated that relevance is essential. So stick to this concept when interlinking your content and creating your backlinks.
How to Get Natural Links from Others’ Sites
While it’s okay to cross-promote your content to some degree within your various web properties, you will get a higher ranking score when you get backlinks from other people’s sites. How do you get these other site owners to link out to your page?
1. First, create great content.
The most important thing when you are creating backlinks is first to create great, engaging content. If you have valuable content that people like, they will be more likely to naturally want to link to your site, perhaps without ever asking them to do so. Getting these natural backlinks from site owners or bloggers who like your content is the best way to get backlinks. Google will read your site as “popular” the more backlinks you get, so you may want to ask your customers or business partners to link to you as a general rule, provided their content is relevant to yours.
2. Offer to return the favor or help in some way.
You can get something for nothing. So, if you ask someone to link to you, offer to do something for them in return. Connecting back to their site is one way, but don’t overdo this as Google may penalize too many link exchanges. Instead, how about offering a nice eBook download on a favorite topic or having them create a guest post on your site for free advertising for their business.
3. Be an influencer.
Site owners are always looking for people who are influencers in their industry to help them increase their credibility. By connecting to people in your field who have a bit more influence that you do, you can increase your following greatly in a shorter span of time than trying to do it all yourself.
4. Explain the benefits of linking to your site or offer some incentive.
If you need lots of backlinks to your site, you need to show people the benefits of doing so. Again, think of what you can do for them to return the favor and offer to help promote something for them such as a product or service that they want to get more exposure for. Create a review on their Facebook page or let them do a guest post on your blog. It can be a mutually beneficial arrangement in many cases.
5. Leave a form on your page for setting up backlinks.
If you want to build up backlinks for your site or URLs, consider leaving a form on your page specifically for this purpose. You can create a short form using an easy automatic form creator like formsite.com to create forms quickly and easily.
You can make the values simple and just ask people who are willing to backlink to you to fill out the short form. Have them give you their email address and website so that you can contact them and look at their page content to see if it’s a good fit. Then you can contact them to iron out the details and decide how the link will work.
The Importance of Anchor Text
One important detail is to consider the anchor text that you will use to link to your site. This improves your SEO if done correctly but back choices in anchor text can sometimes negatively affect your SEO. Google is not extremely picky regarding the choice of words. But if you use the word “gardening” as your anchor text, but the site you are linking to is about how to change the oil in your car, you could get knocked down by Google. Remember, always keep your content relevant. Anchoring text is fine, and it has to be done to create backlinks. But give it some thought which text you will anchor.
To improve your SEO, you should choose relevant terms always.
White Hat vs. Black Hat
Ethics is always important whether you are dealing with people online or in the real world. You should avoid all “Black Hat” techniques at all costs. You may get away with it for awhile, but eventually, it will catch up with you, and you will lose customers and visitors because they realize they are being tricked.
Don’t use redirects to another site. Don’t use keyword stuffing or overly spammy links where it is obvious you are only out to make a dollar. Remember you should always think about the searcher and what they want. If you are using certain keywords to improve your SEO on your page, you should think about why the searcher put in these words, to begin with, and try to deliver valuable content without any obligation.
If you do this, you will find that it will work for you in a very positive way and you will not just gain a sale but a loyal customer. If people trust you, they are more likely to do business with you. Developing long-term relationships with people should be your ultimate goal.
Black hat techniques are any technique that attempts to override the Google system, trick searchers into a different behavior than they intended, or to try to bait them to follow links that only lead to affiliate links or sales copy. It’s fine to sell things to people in your content, but you must make it obvious that you are selling something. There are many other rules you need to observe when creating content and these rules also apply to backlinks.
Study the backlink rules that Google expects to become more familiar with what they expect. As long as you are creating honest backlinks from your copy or other websites, you should be successful without penalty.
An Easier Way to Backlink
If you want an easier way to create sound backlinks to your pages, you may want to outsource this task to The Hoth. It can be very time-consuming, and a bit tricky to create sound links and mistakes can be made. But when you turn this task over to the expert link builders at The Hoth, you’ll find that they can help make the process easy and take this worry out of your hands.
When you ask the Hoth experts to help you with your SEO, you get a lot of different services that will help you be a success. Creating backlinks is one of these services. They do this by creating quality guest posts with vital keywords that improve your SEO as well as substantial backlinks that tell Google your site is essential. The links will be naturally included when you ask us to help you with your SEO, and you will start getting your pages ranking higher.
High-Quality Article Content from The Hoth
In addition to creating guest posts that include valuable backlinks to increase your SEO, you’ll also get excellently written high-quality content that will engage your audiences as well as improve your results in the searches. The Hoth understands the subtle relationship between search engines and humans and how content must catch the attention of the search engines while appealing to the people who find the content.
When you hire The Hoth’s group of expert bloggers to create your guest posts, you’ll be getting top quality articles while including backlinks naturally within your copy so that you know it is always relevant and you won’t have to worry about Google penalizing you or getting your site lower in the rankings.
Check out the guest post and backlink services and other SEO White Hat services offered by The Hoth and see if it is something you can use to increase your SEO and start watching your site climb in the search rankings.