Do you own a blog or website that you need to rank higher? Every website owner would probably tell you that you can never have enough quality traffic. General traffic is just not enough. You need to get the attention of your target audience and focus on the people who are most likely to purchase.
The Importance of Rankings
Everyone knows how important it is to rank in Google. It keeps people coming to your site to check out your content. It ensures that the right people will find your site and hopefully, they will stay on your page. Think of SEO and keywords as the elements that help people find you in the search engines, while the quality of your content will keep people on your site. Both are important to increase your rankings and increase the chance of matching up your content with people who will want to purchase from you.
How do you do this?
There are many ways to accomplish a higher ranking in Google and the other search engines. You can increase the amount of content that you are producing so that you will have a greater reach. You can have numerous types of digital assets, such as podcasts, videos, and blogs. You can even focus on your keywords more and do your research on which keywords are going to work the best for you.
But one of the fastest ways to increase your ranking is to create guest posts. While it’s true that Google has sometimes penalized sites in the past for having too many blog posts, it was discovered later by people researching this situation that Google never penalized sites that had relevant content and transparency in their guest posts.
People searching for your content need to connect to the content that you provide seamlessly. You need to be able to make the connection between the search that customers perform on your site and the results they get. If your content is relevant, there’s nothing wrong with getting guests to create posts for you.
How to Find Guest Bloggers
One of the more difficult tasks when considering guest bloggers is to find the right bloggers who can create content that will match up with your content. The worst thing you can do is to find guest bloggers whose content is not lined up with your content. Then it’s possible you could get penalized in Google.
The goal should be to find guest bloggers who will understand the value of your content and be able to help you naturally promote your content. They should be able to create high-quality posts that line up with your content and niche area.
One way to find bloggers for this task is to check out the freelance pool in sites such as upwork.com and freelancer.com. These sites will give you a connection to many different freelance blogger and professional writers that can write your content for you.
Fiverr.com is another option. This site features gigs for as cheap as only $5 for the most basis job. But if you want more or higher-quality content or a faster turnaround, you’ll need to pay more.
These are just a few places to get freelancers to do the job for you.
Check them out and see if you find anyone that you think can help your goals.
DIY Method
Do you think you might want to try it yourself instead? If you are the creative type or have the ability to use verbiage in a way that appeals to your target audience, there’s certainly nothing wrong with doing it yourself.
However, if you lack in the gift of gab, you may be better off outsourcing the writing to someone else.
How to Create Value
The most important thing that you should do when you are creating content is to create value. Value is based on some different things. You may be able to answer a question that your customers have that will help them in some way. You might be able to show them how to do something different or in a different way so that they can improve some aspect of their lives.
Think about how you can add value to your posts, especially if you plan to do it yourself. Another way is to include something free that they can download such as a free eBook or other digital media file. Including free videos that you embed within your blog posts can help improve the quality of your posts, as well.
What is blogger outreach?
Blogger outreach, as its name implies, is the act of “reaching out” to professional or influential bloggers for the purpose of getting content created for your business site or blog. As mentioned before, you can do this by searching for them yourself, or you can hire an agency that will help you make the connection to the bloggers for you.
Time vs. Money
When it comes to hiring or outsourcing content, you need to consider which is more important: time or money. If you spend the time to do it yourself, you may save money, but you may not save time, time that you could have used to create something new to make more money or to increase some facet of your business. In this way, it seems that this does not save you money either!
When you think about the amount of time it takes to create blog posts yourself, you may find that it is best to hire professional bloggers instead.
Everyone who has a business understands that investment is just a part of business growth and expansion. Whether you invest your time or your money, you will always have to let go of something before you can begin to see the benefits and profit from it.
Careful planning and fine-tuning your strategies can keep you from worrying about the money you are spending to see a return.
A Great Solution: Blogger Outreach with The Hoth
If you hire the outsourced marketing team at The Hoth to do your guest posting, you’ll see that you will get manual guest blog posts, complete with “White Hat” links that will increase your rankings in Google, while avoiding doing anything that Google won’t reward.
They use a technique known as “manual outreach” to quality sites that will allow us to find you a guest posting site and then we will craft a unique article that will allow you to link back to your site. Creating backlinks to your site is just as important as creating great content. So let us help you with both of these things.
What makes The Hoth service special?
The Hoth is known for the way that we create only the best content that gets you views from your target audience. We create enterprise-level types of links that are hard to get anywhere else. Our clients know that, when they hire us to create their content, they get far more than just good content. They also get high authority links from sites that have maximum influence in the search engines.
Why do quality backlinks get higher rankings?
The reason our links get you more top rankings is that The Hoth are well connected to some high-level authority sites that will automatically increase your reach. Additionally, they only publish on 100% real sites that are already getting maximum levels of traffic. This ensures that the posts we provide will get you the best results on Google and you won’t risk spending your time or money on posts that don’t result in higher rankings.
Where does The Hoth get their writers and bloggers
Unlike many other sites that have lower standards for content quality, The Hoth only allow well-trained top-quality writers to write your guest posts. Their well-trained content team focuses on providing only the best quality possible through quality writing and manual outreach.
Custom Content Everytime!
Another thing that their clients like the best are the fact that our content is created with specific sites in mind. The Hoth tailor their content to the audience that we are aiming for so that you won’t have to worry if the content will be relevant to your niche area.
The Steps of A Good Guest Post
If you outsource your blogging outreach and content creation to The Hoth, here’s what they’ll do.
- Review your URL and anchor text and contact you about the order. The Hoth will confirm the strategy with you and begin the process of outreach to high-authority sites and do our due research.
- Next, The Hoth will write your post and create excellent, unique content that is custom-created to fit the site they are writing it for. Whether it is for a blog or your main website, we have a deep understanding of the sales funnel of a website and how to lead the customer through your content to help you reach your site goals. Once we write your post and contact the site owners where it will be posted, we will write and publish your content carefully that features the articles on your blog, complete with links back to your site.
- Finally, The Hoth will work on white label reporting. This means that they provide a 100% white label report that you can use yourself or hand it off to a client as if you had done it yourself.
So, as you can see, when you choose to use The Hoth for all of your blogger needs, they take all of the worries away from you. It frees up your time to focus on the other things that you need to do for your business while we fine-tune and polish your content and market it to your key audience.
The Hoth also does a great deal of keyword research, too so that the final post that we do for you will have all of the most important keywords that you need to increase your SEO while also appealing to your audience (the people who visit your pages).
Think of blogger outreach as a service that allows you to use other resources such as writers and website space to increase your reach. It’s like having another website (or several) that are constantly helping to spread the word about your site or blog.