As bloggers and content creators, it’s always important to make sure we are delivering content to our audiences in the best way possible. In previous years, this was mainly through text content and ranking in the search results. With more people now accessing the internet through their mobile devices and tablets, it’s more about getting direct access to your audience and providing them with what they need in the best way possible — which is now transitioning to email and web push notifications.
When it comes to setting up such methods on your site, there are always going to be a number of solutions to choose from. One of them being SendPulse, which offers multiple solutions for bloggers and site owners to connect directly with their audiences through advanced messaging platforms using email, web push, and SMS technology.
Maximizing Open Rates with SendPulse
No matter what type of content you are creating, one of the most important things is to make sure it’s getting read by your audience. For bloggers, this is commonly done through creative headlines and post titles. For email marketers, it’s all about the headline and call to action. Without a great headline in place, no one is going to open or read your message.
This is where SendPulse and their suite of tools come into play. Through their artificial intelligence, hyper-personalize and predictive analysis for email, SMS, web push and SMTP, content creators of all types can now better manage their marketing, while also maximizing open rates at the same time.
When it comes to delivering email or any type of content online, it’s not just about the message being delivered, it’s also about the platform being used and how well it can get through various spam filters and into your user’s inbox. This is something to always keep in mind, as you might be the best copywriter in the world, but if you aren’t using a reliable delivery system, you are likely already dead in the water.
SendPulse focuses the core of their marketing platform on email and making sure deliverability is always a top priority. Through their combination of artificial intelligence, hyper-personalization, and predictive analysis, their platform is always measuring and learning from the millions of messages being sent out, always with improvement in mind.
Email Marketing is Still #1
Even with all of the attention on mobile usage and marketing these days, email marketing is still number one. It’s simply the best way to send a message to your audience that goes right into their inbox, gets read and still has a personal relationship with it. However, as great and effective as email is, low delivery and open rates are still an ongoing issue for many marketers. Spam filters are getting smarter, and so are the individuals who are opening up their inbox and reading emails every day.
SendPulse comes into play here, as they have the technology in place to offer very high delivery rates, which also lead to higher open rates in the process. In fact, SendPulse even states that they have been able to increase open rates by over 30% for hundreds of their users. This is also in part to a new feature that allows clients to resend an email if the original message is left unopened. This feature alone has resulted in a 30-80% increase in open rate too.
Templates and Drag-and-Drop Editor
Once you’ve mastered the art of creating killer headlines and titles to get users to open your email, you are going to need them to keep reading what’s inside of your actual email. This can best be accomplished with a professional and unique template for your emails. Not just one that grabs attention, but also one that represents your brand and messaging in the process.
SendPulse has a wide range of free templates for user to choose from — all of which are fully customizable through their easy to use drag-and-drop editor.
As you will notice from the template examples above, each is designed with a professional look and feel, which will quickly gain the interest and trust of your audience. Users can also choose from templates based on industry, seasonality, promotions and more.
Once you find a template of your liking, you can then start the editing and customization process through the drag-and-drop email editor — which can be seen below.
As with most drag-and-drop editors, the interface is easy enough to learn within a few minutes time. The left side menu will act as your main areas for selecting what you’d like to customize, while a real-time version of your template is viewable in the middle of the screen. As you navigate through different areas of your template, you will be about to make all changes through the right menu area as well.
Once you’ve created a template that fits your needs, you can then send a free test email through the system. This will allow you to see what the actual email will look like to your audience when it arrives in their inbox. Advanced users also have the option to customize their templates with HTML or importing an existing email template they may already have.
SendPulse SMS, SMTP and Web Push Options
While the major of focus has been on email marketing so far, it’s important to note that SendPulse also specializes in SMS, SMTP and Web Push notifications as well — all extremely valuable marketing methods being used by top agencies and brands in the world today.
Web Push notifications are quickly becoming one of the most effective ways for site owners and bloggers to release their latest content to audiences in ways never seen before. You’ve likely already seen this practice take place on many of your favorite websites, where a window will popup and ask if you would like to receive notification on upcoming articles, news or promotions.
The set up of this process using SendPulse is not only quick and easy, it’s also free. At the same time, it also comes with the following benefits.
Web Push notifications through SendPulse are free to setup and are also monetizable through the platform as well. Push notifications now work on over 80% of devices, on all modern browsers. If you have an active audience and release new content through your site at least once per week, web push notifications is definitely something you should be investing your time in.
SendPulse Pricing Plans and Options
With so many different features and services offered from SendPulse, it might be tough to figure out where to spend more of your attention. At the same time, it might be a challenge to figure out how to set aside the right budget for your marketing efforts as well.
This is something SendPulse has made as simple as possible, through their flexible pricing options, which allows customers to pick and choose what services and solutions are best for them. Options include a free plan, monthly subscriptions, pay as you go, or a VIP plan for anyone with more than 1 million subscribers.
The ‘free’ plan is a great place for anyone to start, as this option is ideal for anyone with less than 2,500 subscribers and looking to send less than 15,000 emails per month. Once you move beyond that level, you will enter the monthly subscription model which starts at just $9.95 per month for 2,500+ subscribers. The pay-as-you-go plan was also built for anyone that wants to simply pay on email send out performance basis. Rates start at $32 for 10,000 messages sent.
We all know the importance of email marketing and sending our best content to our audience in their preferred format. This is something SendPulse knows all too well, as they’ve been able to build a powerful platform and delivery system around their client’s needs. With advanced third-party integration, subscription forms, a powerful email editor, AI to boost open rates and more, it’s one of the top solutions for online marketers, bloggers and brands on the market today. Be sure to visit their site and create a free account today.