Instagram Stats in 2023 – Users, Growth and Influencers

Instagram is one of the most popular social media platforms in the world, with millions of users sharing their photos and videos every day.

In this article, we’ll explore the current state of Instagram in 2023, with a focus on the following topics:

  1. The number of Instagram users worldwide
  2. Instagram usage statistics
  3. The most popular Instagram accounts
  4. The impact of Instagram on society and the economy
Instagram Stats in 2023 - Users, Growth and Influencers

The Number of Instagram Users Worldwide

As of 2023, Instagram has over 1.5 billion active users worldwide (source: Hootsuite). This includes both personal and business accounts, with millions of people using Instagram to connect with others and share their photos and videos. In terms of demographics, here are some key stats:

  • 55% of Instagram users are female, while 45% are male (source: Hootsuite).
  • The largest age group on Instagram is 18-24 year olds, who make up 33% of all users (source: Hootsuite).
  • The US has the largest number of Instagram users, followed by India, Brazil, and Indonesia (source: Hootsuite).

Instagram Usage Statistics

Instagram is a platform that’s constantly evolving, with new features and trends emerging all the time. Here are some key usage statistics for Instagram in 2023:

  • There are over 500 million daily active users on Instagram (source: Hootsuite).
  • The average Instagram user spends around 30 minutes per day on the platform (source: Sprout Social).
  • Instagram Stories has over 1 billion daily active users (source: Hootsuite).
  • The most popular Instagram hashtags in 2023 include #love, #instagood, and #photooftheday (source: SocialPilot)

The Most Popular Instagram Accounts

Instagram is home to some of the most popular and influential accounts on the internet. Here are some key stats on the most popular Instagram accounts in 2023:

  • The most followed account on Instagram is Selena Gomez, recently passing Cristiano Ronaldo, with over 400 million followers (source: Hootsuite).
  • Other popular accounts include Dwayne “The Rock” Johnson, Kylie Jenner, and Selena Gomez, who each have over 200 million followers (source: Hootsuite).
  • The most liked photo on Instagram in 2023 is a photo of Kylie Jenner’s newborn baby, which has over 20 million likes (source: HubSpot).

The Impact of Instagram on Society and the Economy

Instagram has had a significant impact on society and the economy, with millions of people using the platform to connect with others and share their photos and videos. Here are some key stats on the impact of Instagram:

  • Instagram is a popular platform for influencer marketing, with many brands partnering with influencers to promote their products (source: Hootsuite).
  • In 2023, Instagram is expected to generate over $20 billion in advertising revenue (source: eMarketer).
  • Instagram has also had a significant impact on mental health, with many people experiencing anxiety and depression as a result of comparing themselves to others on the platform (source: Datareportal).

Conclusion

Instagram remains a popular and influential platform in 2023, with millions of people using the platform to connect with others and share their photos and videos.

By understanding the current state of Instagram, we can better appreciate its impact on society and the economy, and how it will continue to shape the way we communicate and connect with others in the years to come.

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