10 Most Followed Brands on Instagram in 2023
With over 800 million monthly active users, Instagram is one of the most popular social networking platforms today. And with such a large user base, it’s no surprise that many of the most followed brands using the platform to reach out to their target audiences, are names that we are all quite familiar with. This is especially true with popular sportswear brands, where athlete sponsorships come easy.
In fact, according to a recent study, 60% of brands now have an active presence on Instagram. That number is only going to grow in the coming years as more and more brands realize the potential of this powerful platform.
In this article, we are going to list all of the major brands that have built a massive following on Instagram, while also discovering how they are using influencer marketing to grow their reach and user engagement even further.
List of the Most Followed Brands on Instagram in 2022
So which brands are currently the most popular on Instagram? Let’s take a look at some of the top contenders:
1. Nike
With over 148 million followers, Nike is the most popular brand on Instagram. The company regularly posts motivating and inspiring content, featuring both professional athletes and everyday people. Nike also uses Instagram to show off its latest products, often with creative and eye-catching photos and videos.
2. Adidas
Adidas comes in second place with over 144 million followers. The brand focuses on fitness and sports, and its Instagram posts reflect that. In addition to promoting its latest products, Adidas also shares training tips and inspirational stories of athletes who have overcome adversity.
3. H&M
H&M rounds out the top three most popular brands on Instagram with over 140 million followers. The fashion retailer uses its account to show off the latest trends and to give followers a behind-the-scenes look at what goes into making its clothes. H&M also regularly features celebrities in its posts, which helps to further increase its reach.
4. Unilever
With over 136 million followers, Unilever is one of the most popular brands on Instagram. The company owns a number of well-known food and personal care brands, including Dove, Lipton, and Hellmann’s. Unilever’s Instagram account often features recipes that use its products, as well as tips for living a healthier life.
5. Coca-Cola
Coca-Cola comes in fifth place with over 132 million followers. The brand is known for its creative and eye-catching marketing campaigns, and that extends to its Instagram account. Coca-Cola often posts videos and photos that tell a story and evoke emotion, which helps to create a connection with its followers.
6. Starbucks
Starbucks is another popular brand on Instagram with over 129 million followers. The coffee chain uses its account to share news about new products, as well as behind-the-scenes looks at how its coffee is made. Starbucks also regularly posts photos of customers enjoying its drinks, which helps to create a sense of community among its followers.
7. Forever 21
With over 121 million followers, Forever 21 is one of the most popular fashion brands on Instagram. The company uses its account to show off the latest trends and to give followers a behind-the-scenes look at what goes into making its clothes. Forever 21 also regularly features celebrities in its posts, which helps to further increase its reach.
8. Sephora
Sephora is a popular beauty retailer with over 119 million followers on Instagram. The company uses its account to showcase new products and trends, as well as to give beauty tips to its followers. Sephora’s posts are often creative and eye-catching, which helps to draw attention to the brand.
9. Zara
Zara is another popular fashion brand with over 118 million followers on Instagram. The company uses its account to show off the latest trends and to give followers a behind-the-scenes look at what goes into making its clothes. Zara also regularly features celebrities in its posts, which helps to further increase its reach.
10. Nike Football
Nike Football rounds out the top 10 most popular brands on Instagram with over 112 million followers. The brand uses its account to share news about new products, as well as behind-the-scenes looks at how its footballs are made. Nike Football also regularly posts photos of players and fans enjoying its products, which helps to create a sense of community among its followers.
Biggest Brands with Huge Followings on Instagram
As of August 2022, the most popular brand on Instagram is Nike with over 150 million followers. In second place is Adidas, followed by H&M in third place. These top three brands are followed by a number of other high-profile brands including Coca-cola, Sephora, Louis Vuitton, and Hermes.
What sets Instagram apart from other social media platforms is its highly visual nature. This has made it a hit with fashion and luxury brands in particular, who have been able to use the platform to showcase their products in a creative and engaging way. While traditional advertising channels such as television and print media are still important, more and more brands are turning to Instagram to reach their target audiences.
It is clear that Instagram is here to stay and that it provides a powerful marketing tool for brands. With its large and engaged user base, it is sure to continue to be a key platform for marketers in the years to come.
Brands Using Influencer Marketing on Instagram
As brands look to tap into the massive potential of Instagram, many are turning to influencers to help promote their products and services.
While working with influencers can be a great way to reach new audiences and generate buzz, it’s important to consider a few things before partnering with someone.
Here are a few tips for working with Instagram influencers:
1. Make sure they align with your brand. It’s important that the influencer you choose aligns with your brand values and voice. Otherwise, it could come across as inauthentic and turn off potential customers.
2. Do your research. Don’t just go with the first influencer you find. Take some time to research different options and see who would be the best fit for your brand.
3. Negotiate terms. Once you’ve found an influencer you’d like to work with, it’s important to negotiate terms before moving forward. This includes things like payment, post frequency, and content guidelines.
4. Track results. After working with an influencer, be sure to track the results so you can see if it was a successful partnership. This will help you determine if you want to continue working with them in the future.
Working with Instagram influencers can be a great way to reach new audiences and promote your brand on the platform. Just be sure to do your research and choose an influencer who is a good fit for your brand.
Instagram is the Platform for Branding and Influence
As you can see, businesses and brands of all sizes love to focus their advertising budget and efforts on Instagram. If you’d like to learn more about the latest ways to connect with top influencers in your own niche market, be sure to visit each of the niche-specific categories below.
And don’t forget to come back and revisit these lists often, as they are always being updated with new names all the time.