The Ultimate Guide to 2023 Social Media Image Sizes & Specs

Social media is one of the most important elements of your branding. Without social media, your company could go virtually unnoticed. There are also many different social media platforms to consider.

On top of that, there are about as many different devices that people are coming in on as there are people on the planet! Well, almost!

This is one of the most common concerns we experience when creating content and media for various sites. You have to know the exact specifications that they require. Otherwise, you will find yourself uploading, deleting, and starting all over again.

It’s also important to be on every social media outlet possible. This helps you create a sense of integration and saturation with your brand and gets you noticed on more channels. Facebook, Twitter, YouTube, Instagram, Pinterest, LinkedIn, and all of the rest all have very specific requirements when it comes to placing media on their platforms. It’s not enough to just have a great image. Though that is a good place to start.

So, when creating content for social media, one of the most important things to keep in mind is the specifications that each site requires.

We’ve made it easy for you in this guide to updated (2023) social media image specifications. We hope that you will benefit from having this as you work on creating your stellar content that will “wow” the world.

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The cover photo for your Facebook image should be 828 x 315 pixels with a maximum file size of 100kb. The minimum size for Facebook cover photos is 399 x 150 pixels.

Your profile picture for Facebook should be 180 x 180 pixels. Your profile photo should be of good quality and should accurately represent your image, brand, or logo. This is because it will be seen numerous times on your posts, comments, and main page. Anytime you post anything on Facebook; your profile picture is what people will see.

While Facebook usually tweaks the images you share for best quality, you should also keep in mind that their specifications for a shared image are: 1200 x 630 pixels. Keeping this spec in mind will ensure that your post will look the best possible when you make updates on your business page.


Your profile photo on Twitter should be 400 x 400 pixels. Your Twitter profile picture is your main picture that is visible to everyone whenever you do anything on Twitter. For a business, it is advisable to make this your logo. It should be of the highest quality possible while following the specifications of Twitter.

Your header photo on Twitter should be 1500 x 500 pixels with a maximum of 10mb in file size. This is the larger, oblong image that spreads across the top of your Twitter homepage. Much like a web page, your Twitter homepage is meant to give people a good first impression glimpse of what you are about as a brand or an individual. Make sure the image is of the best quality and that it follows the specs set aside by Twitter.

Also, Twitter allows you to post up to four pictures along with your tweets on their platform. You just have to maintain the 2:1 ratio for the images to fit their specifications.

Google Plus

The Google Plus format requires a profile image of 250 x 250 pixels. Like Twitter and Facebook’s profile image, this image will be seen across everything you do and post on the Google Plus network. So you should make it good. If you are doing it for your business, it is suggested that you use your trademarked logo or branding image so that people will associate your posts on the Google network with your brand.

The cover picture on Google Plus should be 1080 x 608 pixels. The cover picture is much larger, as you can see and the specs should be exact for optimal quality. Any shared images on Google should be 497 x 373 pixels.


Instagram is best known for being the social media platform that focuses on pictures. Businesses and individuals alike can feature special photographs of their business or special events and draw attention to their brand by using Instagram. It is a popular social media outlet.

The specs for a profile picture on Instagram are 110 x 110 pixels.
The photo size for standard photos is 640 x 640. Photo thumbnails should be 161 x 161.
You should maintain an aspect ratio of 1:1 on Instagram so think “perfect square” when posting on this medium.

Instagram focuses more on images than text so keep this in mind when planning to post on Instagram. Make your pictures the best quality possible then cut them and resize to meet their specifications.


Your profile picture on Pinterest should be 165 x 165. Viewers of Pinterest don’t go to Pinterest to see your profile picture, but you should still have one if they visit your page. You might be reminded of the importance of a profile image on Pinterest when you get a new follower on Pinterest, and you click on their image to see their profile.

The most prominent images on Pinterest, however, are the pictures users post. Board images are the rule at Pinterest. These should be of high quality so that people will enjoy them more. The types of viewers that visit Pinterest are often hobbyists of different kinds, people planning weddings, birdwatchers, and other special groups looking for great ideas. People go to Pinterest to get inspired, so you need a high-quality board image. They are small, but the quality should still be great.

Create your board image at 222 x 160 to meet Pinterest’s specific standards. You should also make your pin sizes a width of 236 with a scaled height.

You can expand your pin to be larger, but it should have a minimum width of 600 pixels.


On Tumblr, you should make your profile image 128 x 128. A square profile pictures that represent your brand should suffice. Viewers will see it when they land on your profile page. Image posts on Tumblr should be at 570 x 750 pixels. Images may be as large as 10mb in file size, but animations can only be one MB.


Your YouTube presence is very important in the social media world. YouTube is both a social media and video platform, as well as a search engine. For this reason, your YouTube images should be spot on. Your channel cover image for YouTube should be 2560 x 1440 pixels for desktop users, 1855 x 423 for tablets, 1546 x 423 for smartphones, and 2500 x 1440 for TV.

With YouTube’s capabilities of showing on multiple TVs and other devices nowadays, it’s even more important that you keep in mind the TV specs when people access your content through this medium.

For video, you should make your resolution 1280 x 760 pixels for best quality. YouTube states that they will tweak your videos to fit their platform and optimize it in the best format possible. However, you should still try to follow their specs to the best of your ability before uploading.

Linked In

Your standard logo image for LinkedIn should be 100 x 60 pixels. Your cover picture should be 974 x 300 pixels. Your banner image should be 646 x 220 pixels.

This is a professional career-oriented platform, though businesses do list their services on this platform as well. On LinkedIn, you should make you profile as professional-looking as possible to appeal to the professional community that LinkedIn is intended for. The content of the images should also strive to fit their more serious, professional tone.

Pulling it All Together

To pull off a successful social media campaign for your business or organization, it is important that you keep this guide handy to be sure you’re following the specifications. Each platform is different, and each one offers something unique. Their platforms all feature a special look and sizing requirements. This is because no two social media platforms are the same and each platform has recommended the size requirements that they feel will best optimize your brand or cause.

By following these guidelines at the front end, you can keep in mind the specific requirements as you work on and grow your content, to avoid frustration later when uploading your content to the various platforms.

Knowing the exact specifications from the experts on the various social media sites will save you a lot of headaches later when you are working on that great content that you wish to share on the various platforms.

We hope you will benefit from this handy guide and refer to it often to make sure your images and videos are up-to-par with the requirements.

Always start with a great image or video before you post, then trim it down to meet the specifications of the various platforms, according to the specs we’ve included in this article. This will ensure it is always optimized to the best quality.

Having your media on the major platforms is the single most important factor in promoting your brand and getting your message out to the masses.