TikTok has taken the world by storm, with over 1 billion active users and more people logged into the mobile app than ever before. One of the key features that set TikTok apart from other social media platforms is its use of challenges.
Challenges are a great way to engage with your audience, showcase your creativity, and gain more views, likes, and followers. And what’s even more unique and exciting is that new challenges and trends are going live daily — with many popular celebrities on TikTok getting in on the action!
In this article, we’ll walk you through the steps to using trending TikTok challenges to grow your presence on the platform.
What Are TikTok Challenges?
TikTok challenges are essentially viral trends that involve users creating and sharing content based on a specific theme or prompt. Challenges can range from dance challenges to lip-sync challenges to comedy challenges and everything in between. TikTok challenges often involve a specific hashtag, which makes it easy for users to find and participate in the challenge.
Why Use Challenges on TikTok?
Using challenges on TikTok is a great way to grow your following and increase engagement on the platform. Here are some of the key benefits of using challenges:
- Increased visibility: Participating in a popular challenge can help your content get seen by more people. When you use a popular hashtag, your content may show up in the “For You” page, which can lead to increased views and followers.
- Engagement: Challenges are a great way to engage with your audience and encourage them to interact with your content. When you create a challenge, you’re inviting your audience to participate and show off their creativity.
- Creativity: Challenges often involve a specific theme or prompt, which can inspire you to get creative with your content. Creating unique and engaging content is a great way to stand out on TikTok and attract new followers.
Step 1: Understand the Trending Challenges
The first step to using challenges on TikTok is to understand the trending challenges. This involves finding out what challenges are currently popular on the platform and how you can participate in them. Here are some tips for understanding the trending challenges:
- Use the Discover page: The Discover page on TikTok is a great way to find trending challenges. Simply scroll through the page to see what challenges are currently popular.
- Follow popular creators: Following popular creators on TikTok is a great way to stay up-to-date on the latest challenges. When you see a challenge that you’re interested in, make note of the hashtag and start brainstorming ideas for your own content.
Check out challenge compilations: There are many TikTok influencers and accounts that compile the latest and greatest challenges. Check out these accounts to see what challenges are currently trending and get inspiration for your own content.
Step 2: Participate in the Challenges
Once you’ve identified the trending challenges, the next step is to participate in them. Here are some tips for creating engaging challenge content:
- Put your own spin on the challenge: While it’s important to follow the basic guidelines of the challenge, don’t be afraid to put your own spin on it. This can help your content stand out and attract more views and followers.
- Use trending music: TikTok is all about music, so make sure to use trending music in your challenge content. This can help your content fit in with the overall theme of the challenge and attract more views.
- Keep it short and sweet: TikTok videos are limited to 60 seconds, so make sure to keep your challenge content short and sweet. This can help keep viewers engaged and increase the likelihood that they’ll watch your entire video.
- Use creative transitions: Transitions are a great way to add some flair to your challenge content. Experiment with different transitions to make your content stand out.
Step 3: Create Your Own Challenge
While participating in trending challenges is a great way to gain more views and followers, creating your own challenge can take your TikTok presence to the next level. Here are some tips for creating a successful challenge:
- Make it unique: The key to creating a successful challenge is to make it unique. Try to come up with a theme or prompt that hasn’t been done before.
- Use a catchy hashtag: Using a catchy hashtag is essential for promoting your challenge and making it easy for users to find and participate in.
- Collaborate with other creators: Collaborating with other creators can help increase the visibility of your challenge and attract more participants.
- Offer a prize: Offering a prize can help incentivize users to participate in your challenge and create engaging content.
Examples of successful challenge creation include the “Don’t Rush” challenge, which involved users transforming from their “stay at home” looks to their “going out” looks, and the “Flip the Switch” challenge, which involved users swapping clothes and positions with another person.
Step 4: Collaborate with Other TikTok Users
Collaborating with other TikTok users is a great way to increase the visibility of your challenge and attract more participants. Here are some tips for finding and collaborating with other users:
- Use the duet feature: The duet feature on TikTok allows you to collaborate with other users by creating a split-screen video. This can be a great way to showcase your creativity and attract more followers.
- Reach out to other creators: Don’t be afraid to reach out to other creators and ask them to collaborate with you on your challenge. This can help increase the visibility of your challenge and attract more participants.
- Join forces with other creators: Joining forces with other creators to create a joint challenge can be a great way to attract more participants and increase the visibility of your content.
Examples of successful collaborations include the “Say So” dance challenge, which was created by TikTok user Haley Sharpe and popularized by rapper Doja Cat, and the “Blinding Lights” dance challenge, which was created by TikTok user @macdaddyz and popularized by TikTok user @theemyanicole.
Step 5: Promote Your Challenge
Promoting your challenge is essential for attracting more participants and increasing the visibility of your content. Here are some tips for promoting your challenge on TikTok and other social media platforms:
- Use the right hashtags: Using the right hashtags can help your challenge get seen by more people. Make sure to use relevant and popular hashtags to increase the visibility of your content.
- Share your challenge on other social media platforms: Sharing your challenge on other social media platforms can help attract more participants and increase the visibility of your content.
- Collaborate with other creators: Collaborating with other creators to promote your challenge can help increase the visibility of your content and attract more participants.
Examples of successful challenge promotion include Charli D’Amelio’s promotion of the “Renegade” dance challenge on her other social media platforms, which helped the challenge go viral, and Addison Rae’s promotion of the “Savage” dance challenge on her Instagram account, which helped the challenge become one of the most popular challenges on TikTok.
Step 6: Analyze Your Results
Analyzing your results is essential for understanding the success of your challenge and making improvements for future challenges. Here are some tips for analyzing your challenge results:
- Use TikTok analytics: TikTok provides analytics that can help you track the performance of your challenge. Use these analytics to track views, likes, and engagement.
- Pay attention to feedback: Pay attention to feedback from participants and viewers to understand what worked well and what could be improved for future challenges.
- Make improvements for future challenges: Use the insights gained from analyzing your challenge results to make improvements for future challenges.
Using trending challenges on TikTok is a great way to gain more views, likes, and followers on the platform. However, the most important step in the process is actually getting started!
By understanding the trending challenges, participating in the challenges, creating your own challenge, collaborating with other TikTok users, promoting your challenge, and analyzing your results, you can create engaging content that attracts a large and engaged audience.
With these tips, you’ll be well on your way to becoming a TikTok star.