30 of the Top Beauty Vloggers and Influencers to Follow in 2022

YouTube and Instagram have become a go-to source for all the latest makeup trends and beauty tips and this has been made possible thanks to some really influential beauty Vloggers. These beauty influencers take out time to make videos on tutorials, beauty product reviews and so on. Initially, YouTube was the most reliable source to get any makeup tutorial videos and other beauty tips but as soon as Instagram introduced the ‘Instagram Story’, ‘Live Broadcast’ and ‘IGtv’ feature it became another trusted platform for these beauty influencers to showcase their beauty skill.

Gone are the days of paying an amount of money to learn how to apply makeup or buying magazines to look for the latest beauty products or the latest tips and tricks. Thanks to these beauty Vloggers, someone that did not even have a clue about makeup or beauty products can become updated as quickly as possible. Apart from the benefits they give the social community, these beauty Vloggers have become a huge catch for a lot of makeup brands and companies. Due to their outstanding influence, they have on a lot of people; who end up following their page on Instagram or subscribe to their YouTube channels; a lot of makeup brands and hair companies are willing to pay them huge amounts of money to promote their brand. They get sponsored to make tutorials with the products and to also make honest reviews on the product.

Most of their followers will do anything to achieve a particular look done by their favorite beauty Vlogger so; giving perfect details of the products they use is worth paying to attract more customers to the brand.
Keeping track with all these beauty Vloggers can be frustrating sometimes because;

  • Some of them give fake reviews because they’ve been paid to give positive remarks
  • Some of them use a lot of click baits
  • Some products they use might not go well with your skin type or tone
  • Some of them aren’t diverse with the products they use
  • Some of them aren’t even up to date
  • Some of them don’t give enough full details when filming a tutorial

Apart from these reasons, as a follower or a subscriber, getting information from too many beauty influencers might end up making you confused. You become a ‘Jack of all trades and master of none’.

This article will inform you of top beauty Vloggers and social media influencers that you can trust to become a professional when it comes to the beauty lifestyle. Also, with this list, you can decide to consistently follow two or three of these beauty Vloggers and get all the trendy information you need. The beauty Vloggers on this list;

  • Give honest reviews on products
  • Film detailed tutorials
  • Post consistently
  • Try as much as possible to interact with their viewers
  • Are always up to date with new products
  • Use diverse products available for all skin types

So, let’s get right into it!

James Charles

Instagram Handle: @jamescharles
James is a very talented beauty Vlogger with 4.2 million followers on Instagram and 4 million subscribers on YouTube. He is a brand ambassador of CoverGirl and with interesting posts on makeup and more; his fans can’t get enough of him.

Kylie Jenner

Instagram Handle: @kyliejenner
Kylie Jenner is one of the most popular beauty Vloggers in the world with 107 million followers on Instagram. She is loved by all and her cosmetics line is sought for by every lady. She built her empire from hard work and consistency to give her a name in the beauty industry.

Nikkie de Jager

Instagram Handle: @nikkitutorials
Nikki is a well-known beauty blogger from the Netherlands but her influence has reached different countries especially in the U.S. and she has 9.6 million subscribers on YouTube. With the amazing influence she has on the beauty scene, she has been opportune to partner with popular makeup brands like Maybelline and OFRA. She makes a lot of videos with their products and posts quality content for her subscribers.

Zoe Sugg
Instagram Handle: @zoella
Zoella is known to purchase beauty products and give reviews on her YouTube channel which has gotten over a billion views. She currently has 11 million Instagram followers. A lot of beauty brands sponsor some of her videos so that she can give an honest review of the product.

Shannon Harris
Instagram Handle: @shaaanxo
Shannon currently has 1.5 million followers on Instagram. She started being a beauty Vlogger because she wanted to inspire more people beauty Vloggers from New Zealand and Australia. She grew watching videos from other beauty Vloggers and now she has over three million subscribers on YouTube. With her amazing influence, she has been opportune to work with Smashbox and Clinique.

Instagram Handle: @badgirlriri
Music sensation Rihanna is one beauty Vlogger that doesn’t disappoint her 61 million followers on Instagram. She launched her own makeup line and makes tutorial videos on Instagram for her fans. Her Fenty Beauty makeup brand just gave her fans more reasons to love her.

Desi Perkins
Instagram Handle: @desiperkins
Desi Perkins has three million subscribers on her YouTube channel and 3.6 million followers on Instagram. She’s known for making amazing makeup and fashion videos which has given her recognition from Kim Kardashian.

Christen Dominique
Instagram Handle: @christendominique
Christen Dominique is known to have mind-blowing makeup skills that have brought her a lot of attention. She has 1.4 million followers on Instagram and 3.7 subscribers on YouTube. She has worked with top beauty brands like Sephora, Urban Decay, and L’Oreal.

Jackie Aina
Instagram Handle: @jackieaina
Jackie Aina is a known voice that publicly speaks against makeup brands that always stereotype dark skin tones. She has amazing makeup skills and she has over 2 million subscribers on YouTube.

Lauren Curtis
Instagram Handle: @lozcurtis
Lauren Curtis developed an interest in makeup and has grown to become one of the most sought after beauty influencers in the world. With 3.6 million subscribers on YouTube and 1.5 million followers on Instagram, she delivers quality videos and tips relating to style and makeup.

Kathleen Lights
Instagram Handle: @kathleenlights
Why we love Kathleen Lights; most of her makeup videos are easy to follow and most importantly, they are very budget friendly. This uniqueness has attracted 3.7 million subscribers to her YouTube channel and 2 million followers on Instagram. She’s beautiful and fun to watch all the time.

Chloe Morello
Instagram Handle: @chloemorello
Chloe Morello is a beautiful Australian beauty influencer that is known for making easy to follow makeup tutorials. She has 2.4 million subscribers on YouTube and over a million followers on Instagram.

Karen Sarahi Gonzalez
Instagram Handle: @iluvsarahi
Karen Sarahi Gonzalez is another beauty influencer that has 3.9 million followers on Instagram and millions of followers on YouTube. She comes up with different techniques to make makeup application even easier for anyone and has also launched her own beauty line.

Naomi Giannapoulos
Instagram Handle: @vegas_nay
Naomi Giannapoulos has an outstanding following of 7.6 million. She is known for her short makeup tutorial videos on Instagram and she also launched her own cosmetics line.

Mario Dedivanovic
Instagram Handle: @makeupbymario
Mario is well known as Kim Kardashian’s makeup artist. He has 4.6 million followers on Instagram and he is also recognized for his unique contouring technique.

Nyma Tang
Instagram Handle: @nymatang
Nyma is known to have product solutions for women with really dark skin tones. She recommends the best product for women that feel like they are too dark to find suitable makeup products. She has 600,000 subscribers on YouTube and 108,000 followers on Instagram.

Camila Coelho
Instagram Handle: @camilacohelo
Camila Coelho has a follower’s base of 7.1 million on Instagram and 4 million subscribers on YouTube. She is a Brazilian beauty Vlogger that makes unique makeup videos too.

Jenn, I’m
Instagram Handle: @imjennim
Jenn is known for her easy to follow makeup tips and her amazing fashion sense. She is Korean-American and she has 2.1 million subscribers on YouTube and 1.6 million followers on Instagram. She has her own cosmetics line and has worked with designers.

Vivian Vo-Farmer
Instagram Handle: @viviannn_v
Vivian is a well known and admired beauty Vlogger with 1.8 million subscribers on YouTube. She is a really great beauty influencer to follow because she interacts with her fans a lot and also creates easy looks for ladies.

Christina Cagle
Instagram Handle: @chrisspy
Christina is a beautiful California makeup artist and influencer. She has unique makeup techniques on Instagram and YouTube. She has 3.8 million followers on Instagram and over a million subscribers on YouTube that look forward to her amazing tutorials.

Dulce Candy
Instagram Handle: @dulcecandydulce
Dulce is a Mexican beauty Vlogger that once served in the U.S, Army. She is really outspoken on the social platform with 2.2 million subscribers on YouTube.

Jeffree Star
Instagram Handle: @jeffreestar
Jeffree Star has 5.7 million followers on Instagram and 6.7 million subscribers on YouTube. Jeffree is known to help upcoming beauty Vloggers by giving them publicity on his social platform. He does a lot of giveaways for products and he’s an amazing makeup expert.

Manny Gutierrez
Instagram Handle: @mannymua733
Manny is known for being a Maybelline ambassador with 4.5 million followers on Instagram and 4.6 million subscribers on YouTube. He makes a lot of videos on makeup tutorials and tips. He reviews quality products and makes recommendations.

Huda Kattan
Instagram Handle: @hudabeauty
Huda is a beauty influencer that makes videos on easy makeup tutorials. She has 25 million followers on Instagram and is known all over the world for her skills.

Mitchelle Phan
Instagram Handle: @michellephan
Michelle Phan is known to use her social platform as an avenue to help other upcoming beauty Vloggers gain publicity. She has 9 million subscribers on YouTube and has a lot of views on her amazing videos.

Wayne Goss
Instagram Handle: @gossmakeupartist
Wayne is a well known British beauty influencer who makes a lot of easy makeup tutorial videos that have gotten over 11 million views and 669,000 followers on Instagram. He has his own makeup brushes line in partnership with Beautylish.

Kandee Johnson
Instagram Handle: @kandeejohnson
Kandee is a really admired beauty Vlogger with millions of YouTube subscribers and 1.8 million followers on Instagram. She posts a lot of videos of on beauty tricks and a few tips on how to grow a business. She even has her own nail polish brand which is doing great.

Monica Veloz
Instagram Handle: @monicastylemuse
Monica is a successful beauty Vlogger who has 303,000 followers on Instagram and a huge amount of subscribers on YouTube. Her tutorials are unique and easy to follow.sje also makes reviews on certain products and she lives in LA.

Tailor-Made Jane
Instagram Handle: @tailormadejane
Tailor has 249,000 followers on Instagram and she posts a lot of short tutorials on her Instagram page. Her YouTube videos have more detailed tutorials on how to achieve her distinct looks.

Ellarie Noel
Instagram Handle: @ellarie
Ellarie, as she’s popularly known, is a mother but she doesn’t let it limit her from making outstanding videos. Her tutorials are really detained and unique. She gives honest reviews about a lot of beauty products and her 1.3 million followers lover her for it.

A Look at the Top Social Media Vloggers and Influencers of 2019

These top beauty Vloggers are got to this stage because they deliver quality contents and give their followers and subscribers something to look forward to. Keeping tabs on these beauty Vloggers will be really helpful even if you’re new with beauty Vlogs. Learning about products to purchase that’ll go well with your skin and some tricks or hacks that’ll make applying makeup easier for everyone. Subscribing and following these top beauty Vlogs don’t cost money, you only need to have an internet connection and that’s it.

The makeup industry keeps evolving day by day with new brow trends or contouring techniques and you definitely don’t want to get left behind. These are the top 30 beauty Vloggers for a reason to get all the beauty updates you need.

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