YouTube Stats in 2023 – Users, Growth and Influencers

YouTube is one of the most popular social media platforms in the world, with billions of users watching and sharing videos every day. In this article, we’ll explore the current state of YouTube in 2023, with a focus on the following topics:

  1. The number of YouTube users worldwide
  2. YouTube usage statistics
  3. The most popular YouTube channels
  4. The impact of YouTube on society and the economy
YouTube Stats in 2023 - Users, Growth and Influencers

The Number of YouTube Users Worldwide

As of 2023, YouTube has over 2.5 billion monthly active users worldwide (source: Demand Sage). This includes both personal and business accounts, with millions of people using YouTube to watch and share videos. In terms of demographics, here are some key stats:

  • 55% of YouTube users are male, while 45% are female (source: Sprout Social).
  • The largest age group on YouTube is 18-34 year olds, who make up 69% of all users (source: Global Media Insight).
  • The US has the largest number of YouTube users, followed by India, Brazil, and Russia (source: Datareportal).

YouTube Usage Statistics

YouTube is a platform that’s constantly evolving, with new features and trends emerging all the time. Here are some key usage statistics for YouTube in 2023:

  • There are over 1 billion hours of video watched on YouTube every day (source: Hootsuite).
  • The average YouTube user spends around 40 minutes per session on the platform (source: Sprout Social).
  • YouTube has over 2 million active creators uploading videos to the platform (source: The Social Shepherd).
  • The most popular YouTube categories in 2023 include music, gaming, and beauty/fashion (source: Meltwater).

The Most Popular YouTube Channels

YouTube is home to some of the most popular and influential channels on the internet. Here are some key stats on the most popular YouTube channels in 2023:

  • The most subscribed YouTube channel is still T-Series, with over 200 million subscribers (source: Demand Sage).
  • Other popular channels include PewDiePie, Cocomelon – Nursery Rhymes, and SET India, who each have over 100 million subscribers (source: Datareportal).
  • The most viewed YouTube video of all time is still “Baby Shark Dance” by Pinkfong Kids’ Songs & Stories, which has over 10 billion views (source: Hootsuite).

The Impact of YouTube on Society and the Economy

YouTube has had a significant impact on society and the economy, with billions of people using the platform to watch and share videos. Here are some key stats on the impact of YouTube:

  • YouTube is a popular platform for influencer marketing, with many brands partnering with creators to promote their products (source: Sprout Social).
  • In 2023, YouTube is expected to generate over $30 billion in advertising revenue (source: Datareportal).
  • YouTube has also had a significant impact on education, with many people using the platform to learn new skills or access educational content (source: Meltwater).

Conclusion

YouTube remains a popular and influential platform in 2023, with billions of people using the platform to watch and share videos.

By understanding the current state of YouTube, we can better appreciate its impact on society and the economy, and how it will continue to shape the way we consume and share content in the years to come.