How to Increase Your Reach On Instagram

Instagram reach refers to all the unique users who’ve viewed your Instagram content. With Instagram’s reach, marketers can predict content exposure and assign a budget. If you’re looking to raise brand recognition and awareness, you should constantly monitor and increase your Instagram reach.

With the right Instagram reach metrics, you can determine your followers’ engagement level with your content, enabling you to identify the content that does well with your audience. Focusing more on that content can help develop a strong connection with your followers.

Discussed below are several ways to increase your reach on Instagram.

1. Get more likes

Likes come in handy when looking to boost your reach on Instagram. The more likes your posts get, the more your content’s popularity rises, increasing the likelihood of being seen by more Instagram users. Posts with the most likes usually rank higher on Instagram’s Explore and hashtag pages, meaning they’ll be seen by even more people. More likes on your Instagram posts encourage confidence and trust among those browsing your profile.

Besides helping secure collaborations or sponsorships, getting more likes on your content amplifies your reach while putting your brand in front of new leads or followers. If you wish to supplement your organic likes, you can buy Instagram likes to boost your popularity, attracting more followers organically.

2. Create valuable, engaging content

Shares and saves are the most valuable forms of engagement your Instagram can receive. Every content you post, including reels, carousels, or photos, is a chance to connect with your followers. If your audience doesn’t find your content valuable, they won’t comment, like, share, or return for more.

To create content your audience finds so engaging and helpful that they want to share and save, know your audience and their pain points. The more your followers share your content, the higher it will rank, and the more people will see it, increasing your reach.

3. Post at the right time

Posting at the right time on Instagram brings you the most engagement and reach. The best time to share your Instagram posts is when most of your followers can actively engage with them. The more your followers engage with your content, the higher it will rank on Instagram algorithms.

This will lead to your posts appearing in more feeds, boosting engagement and increasing reach. While the Instagram algorithm prioritizes relevance over recency, newer posts will likely appear at the top of your followers’ feeds.

4. Post consistently

Instagram algorithms are a crucial feed ranking factor and usually favor those who maintain posting consistency. These algorithms ensure users get the most valuable, relevant, entertaining, and exciting content in their feeds.

This results in your content getting more followers and engagement, increasing your reach and engagement. A consistent posting schedule lets you gain more followers and engagement, leading to a wider reach. Besides consistent posting, your posts should offer value for the highest engagement and reach.

Focus on video content

Videos perform better with the Instagram algorithm, meaning they’re prioritized over static content. As a result, videos are highly likely to appear on the Discover page, leading to better reach, particularly when used with a robust hashtag strategy. Also, users will likely share a video to their stories, increasing ranking and showing it to more people, boosting reach even further.

Endnote

Expanding your Instagram reach can boost brand awareness, establish an online community, and sell your products/ services. Use these tips to increase your reach on Instagram.