Instagram is a platform that has become a standard among social media marketers. Though it is not as popular with the masses as Facebook or Twitter, it has found a large audience with niche-specific people who are searching for content that they can connect with.
Models, singers, artists of all kinds, and online business owners have all been able to carve out a successful space and a good income with Instagram’s unique platform. We’ve already taken a look at the most followed users on Instagram, but how many of them are actually making big money through their accounts?
Designed to focus on photographs and the visual element, Instagram is a platform that can help independent entrepreneurs to find their voice and create a steady income through self-promotion, connections with others in their industry of choice, affiliate marketing, and more.
Who are the Richest Users on Instagram in 2022?
Take a look at this collection of 30 of the top paid Instagram account users and see what ideas you can obtain from them. Who knows? Maybe you will be the next big thing on Instagram!
1. Danielle Bernstein
Danielle Bernstein launched a blog called, “We Wore What?” a few years ago which became famous for her unique poses with glamorous silk evening wear or skimpy bikinis. She currently has 1.7 million followers on Instagram and the use of her blog and the Instagram platform have helped her to become one of the most famous models in the fashion industry today. She earns around $15,000 per post. Her net worth is currently listed around $900,000.
2. Chiara Ferragni
Chiara Ferragni is the owner and managers of “The Blonde Salad” blog. She is considered an Italian fashion influencer. She has a strong sense of style and is often pictured with designer purses. She has an estimated 10 million followers, and she makes thousands of dollars from her sponsored posts. She has an annual income of about $8 million. Her net worth is around $12 million.
3. Wendy Nguyen
Wendy Nguyen graduated from UC Berkeley with a major in psychology. She has a thing for scarves, and she has used her passion for them in many of her promotional, blogs, and videos. She did one video that was entitled, “25 Ways to Wear a Scarf” which went viral in only 4.5 minutes. This video has been seen over 25 million times. She currently has 1 million followers on her Instagram account. No one knows her exact income, but some people say they think it has at least reached $1 million with a net worth of around $4 million.
4. Aimee Song
Aimee Song is an Asian woman with a blog that is a play on her name, “Song of Style.” She began as a blogger who blogged “for the fun of it,” then decided she wanted to try to make money out of her blog. She did, and she now works with famous designers, and she has a following of 4.6 million which results in lots of hard, cold cash! Her net worth is valued at $450,000.
5. Antoinette Kulas
Antoinette Kulas is an Australian blogger who started posting pictures she took just for fun on her Instagram account. Then she decided to make it to the next level by connecting with top fashion designers and brands. This resulted in over 1 million Instagram followers and significantly added to her bank account. No one knows her income, but she is preparing to create her clothing line which should add to it nicely.
6. Julie Sarinana
Julie Sarinana has a fashion blog called, “Sincerely Jules,” that she promotes, along with her designer clothes and accessories that she likes to wear to about 4.6 million followers. It is rumored that she makes $150,000 for every post. Her net worth is estimated at $800,000.
7. Liz Eswein
Lize Eswein started posting pictures of her home city of NYC as a hobby. But now she has over 1.2 million Instagram followers and earned the title of, “den mother of Instagram.” She is collecting around $15,000 per photo now, and she sells sponsored Instagrams to high-profile sponsors. Not a bad living for a simple photo upload job.
Liz Eswein has over a million followers on her Instagram account. She started posting pictures of NYC attractions and then moved onto photographing photo events for fashion magazines. She makes approximately $15,000 per post and has found Instagram to be one of her best income producers. Her talent in photography and her keen eye for fashion has helped her to make a million dollars in less than two years using her Instagram account. Her estimated net worth is $850,000.
8. Jason Stein
Jason Stein decided long ago that Instagram would be a great asset for businesses to use to advertise with. He launched a social media agency called “Laundry Service” that helped match brands with influencers on the Instagram platform. Today he has 1,000 outsourced freelancers who post for brands like Amazon and Beats. Jason has a current net worth of around $1.2 million.
9. Brian DiFeo
Brian DiFeo started with his Instagram account as a hobby in 2010 but changed it into a money-making opportunity a few years later when he realized the potential. He later co-founded the Mobile Media Lab company with his business partner, Eswein. According to one source, Brian has a net worth of $3 million.
10. Anthony Danielle
Anthony Danielle started out as a photographer, taking pictures of random people. Then he began to focus more on the fashions people wore, and he caught the attention of major clothing brands. He is the business partner of Brian DiFeo, who runs The Mobile Media Lab. They make a good income from this venture through their Instagram and website. He has a net worth of around $8 million.
11. Cristiano Ronaldo
Cristiano Ronaldo’s current net worth is $400 million. Via his Instgram account, he has 104 million followers and is valued at earning roughly $400,000 per post. He is from Portugal and made his name as a pro footballer who played for the Portuguese National team and others. He is considered the best player in the football world by some experts but his chief competitor, Lionel Messi, keeps him humble at times. They both received the “Player of the Year” award for excellence.
12. Jane Aldridge
Jane Aldridge is a fashion blogger who has a reputation for being a brat. But her blog, “Sea of Shoes,” became a hit as did her Instagram account. She charges $5000 to be featured on her Instagram account, and her public appearances cost up to $20,000. Her current net worth is listed as $1.5 million.
13. Julia Engel
Julia Engel is known for her Instagram account that features almost 700,000 followers. She is a model and a fashion blogger who makes posts about the fashion industry. To promote her brand, she uses a tool known as “Like to Know It” that allows people who like her posts to purchase items that she earns an affiliate commission from. She makes up to 7 figures on her blog, and one source estimates her net worth at $1.5 million.
14. Cara Delevingne
Cara Delevingne earns $150,000 per Instagram or social media post. She has 20 million followers and makes money for every “like” and also does affiliate marketing for other companies. She is also a successful model and actress, so she has certainly figured out how to make a name (and a lucrative income) for herself. Her net worth is estimated at $6 million.
15. Kayla Itsine
Kayla Itsine has an estimated income of $17 million for her “Sweat with Kayla” app and an additional $150,000 per Instagram post. Talk about the smart use of resources! Kay’s interval workouts are not new, but she has achieved a branding through her lifestyle pics and “Bikini Body Guides” eBooks that have won her a space in social media stardom. Her net worth is estimated to be around $46 million.
16. Mark Fischbach
Mark Fischbach created a YouTube channel known as “Let’s Play.” He created the channel to do game reviews, but his reviews are more reliant on the commentaries and personality of the people who are playing the games. He has an estimated income of $12.5 million with 19.4 million subscribers. He has a net worth of $9 million. He also uses his Instagram in conjunction with his YouTube channel.
17. Felix Kjellberg
Better known as “PewDiePie,” Felix Kjellberg is known as a video blogger and video game reviewer. He banked a cool $12 million in 2017 and continued to make a great living for himself, despite accusations of racial slurs in the midst of often mislabeled “racism.” His net worth is estimated at around $20 million, and he has 60 million YouTube followers and 14 million Instagram followers.
18. Selena Gomez
Selena Gomez has made a fortune on Instagram. She has 122 million followers, and she makes $550,000 per post. She is involved in many “lobbyist” causes and has some controversial views. But it doesn’t seem to hurt her income on Instagram.
19. Kim Kardashian
Kim Kardashian is a successful model and TV personality. Her Instagram account is very active, and she has 100 million followers and makes a whopping $500,000 per post. She is involved in other pursuits as well. Her net worth is estimated at around $175 million.
20. Kylie Jenner
Kylie Jenner is a model and successful Instagram star. She has 95 million followers, and she makes over $400,000 per post. Her net worth is around $20 million.
21. Khloe Kardashian
Khloe Kardashian is one of the famous Kardashians who has made a living through modeling and TV appearances. But they also know how to use social media to promote their brand. She makes $250,000 per post and has over 68 million followers. Her net worth is around $40 million.
22. Kourtney Kardashian
Kourtney Kardashian is a model and TV reality star. She is one of the famed Kardashians whose family wealth is known around Hollywood. She has over 57.8 million followers, and she makes $250,000 per post. Her net worth is estimated around $35 million.
23. Gigi Hadid
Gigi Hadid is a fashion model who has appeared in such top fashion magazines as “Bazaar,” and others. She has 34.7 Instagram followers and makes $120,000 per post. She uses her Instagram account to feature new fashions and her posts are about new experiences that she wants to share with her followers.
24. LeBron James
LeBron James is an NBA basketball player for the Cleveland Cavaliers. He uses his Instagram account to post pictures of his basketball experiences as well as sponsored posts for Nike and other companies that back him. He has a net worth of $400 million.
25. Cameron Dallas
Cameron Dallas is a male model, hobby musician, and father who posts on Instagram to raise awareness of his brand. He has almost 20 million followers and makes $17,000 per post. His net worth is valued at around $4.5 million. But he is still young, so this will probably increase over time!
26. Jen Selter
Jen Selter is an “internet celebrity” and fitness model. She uses Instagram to increase her following and currently has an audience of 11.3 million followers and makes up to $15,000 per post. She is known for being one of the youngest models to start out online as a teenager on the Instagram app. She has a net worth of $600 thousand.
Zoella is a self-made entrepreneur and online celebrity with 11.1 million followers and owns a lifestyle and beauty blog and Instagram account that is very popular with her audience. She makes up to $14,000 per post, and her net worth is valued at around $3.5 million.
28. Nash Grier
Nash Grier is an American social media personality with a net worth of $3 million. He was born in North Carolina in 1997 and made celebrity status due to his online Vine videos in 2013. She has 10.2 million followers on his Instagram account and he makes $13,000 per post.
29. Davina McCall
Davina McCall is an English TV presenter and model who specializes in fitness. She starred on the “Big Brother” TV series on Channel 4 from 2000 to 2010. She has several fitness training DVDs entitled, “30 Day Fat Burn” which she markets and promotes on her Instagram channel. She has over 860,000 Instagram followers and is considered one of the web’s foremost authorities on fitness training for women.
30. Charlie Bennet
Charlie Bennet is one of the wealthiest men on Instagram. He loves guns and has an extensive collection of them that he shows off on his Instagram account. He enjoys fast cars like Ferraris as well, and he makes much of his money through his Instagram account and real estate investing opportunities. He is also the CEO of Bennett Atherton Investments.
A Look at the Most Popular and Richest Names on Instagram
What do all of these Instagram stars have in common? They all understand the importance of social media marketing, and they have mastered the tools that help Instagram users maximize their presence online. Many of them are fashion models while others are business owners, hobbyists, and social change warriors. Whatever you have to say Instagram is a great platform to use to get your message to the masses, as well as to create a large income for yourself.
Take a look at the Instagram accounts of some of these top players and ask yourself, “Why couldn’t this be me?” It can be. Just do it.